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| The Perfect Listing |
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1. Category |
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| Select the right categories and sub-categories to help buyers find your item easily. List your product in the secondary category wherever relevant.
Tips to choose the right category:
- Use the "Find Selected Category" feature on the Sell Your Item form if you need help deciding which category fits your item best.
- Search for similar products and see what categories they are listed in.
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2. Title |
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A descriptive item title is an important part of a successful listing.
Buyers can either browse for products or search for them online.
- While browsing, the first thing a buyer sees is the item title on the listing page.
- While searching, buyers search for items based upon the words in the item titles, so be sure to include words that buyers would search for. Make sure to include the condition of your item and any other details that a buyer should know upfront. (The eBay Search Tool finds the words entered by the buyer in the search box, within the item titles of products)
So think of words that are attractive, that buyers might use while searching for products like yours.
Tip: Avoid using words like “Wow”, ”Look” as buyers don’t search for such words.
(If you want to make this more informative, you could include links under Search Manipulation.)
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3. Picture |
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As the saying goes, a picture is worth a 1000 words! Pictures are your best choice to offer the “touch and feel” effect to potential buyers, so make sure to add pictures of your item to your listing.
Take close, clear pictures of your item from several angles to show buyers all of the item's details and features.
Learn how to take good images with this photo tutorial.
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4. Starting Price |
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For an auction, the starting price is the price at which you would like to start the bidding on your item. A low starting price will encourage buyers to bid on your item!
You can start the auction at any price, even as low as Re.1
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5. Item Description |
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A good item description describes your item in detail to generate buyer interest and to help buyers know exactly what they will get when they bid on or buy your item.
Be sure to include important information such as:
- Colour and texture
- Item size or dimensions
- Brand or manufacturer
- Year the item was made
- Item condition (new, used, antique, broken)
- Any additional information / features unique to your item.
- Also include your accepted methods of payment, the shipping price, and your return policy in your item description.
- A Listing Designer enhances your listing and makes your description more attractive.
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6. Shipping and Payment |
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It is important to inform buyers the payment and shipping options upfront. It helps buyers know the full cost of purchasing the item.
You could offer PaisaPay as one of your payment options as it is a fast, safe, and easy way to receive online payments for your items. Most buyers prefer paying for products online.
Learn more about PaisaPay.
Note: You must know and practice the eBay Policies to keep eBay a safe place to buy and sell.
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