Merchandising your eBay Shop

• Go to My eBay and click on Manage my shop in the left navigation.
• Click on Shop Categories below Shop Design
• Click on the Edit Categories Names Link
• Enter the Category names and click on the Save Settings button. Tip: Place yourself in place of the buyers and think of what words would they use to describe the categories of items they're looking for? The more clearly you name your categories, the more likely buyers will find your items.

• To create a new page, click on the Create new page link.
• Select the layout for your page with either 1 / 2 promotion boxes, pictures etc. based on your requirement.
• Provide content for your custom page with details including the Page Title, description, promotion box titles etc.
• Click on the Save and Publish button to publish that custom page.

A. Click on the Listing Header link in the Left Navigation B. Select the fields you would like to include in your Listing header and click on the Apply button.

Pictures Sell! A buyer is more likely to click on an item with a Gallery picture. Ensure to include images of your item in your listing and select Gallery while creating your listing to display a thumbnail image of your product.

• To change the display view of your listing - Click on the Shop design link on the left navigation bar. - Click on the Change link on the right to change the Default item view.
• Click on the Change link to the right of the display settings you would like to change.
A. Select List view or Gallery view as the layout for your listings. B. Item Sorting - You can also change the Sort order for your listings. You can change your sort order to highest first to get more visibility for high value items.

• To create a Mailing list - Go to Manage My Shop within my eBay - Click on View, to the right of Email Marketing
• Click on the Create Mailing List button.
• Enter the Mailing List Name and click on the Save button
You can then choose to send emails to specific mailing lists. Creating and sending an email
• To create an email click on the Create Email button
• Select the Mailing List
• Specify the subject, add pictures, specify the number of items you would like to display in your email and click on the Create and Preview Email button.
• Preview the email and click on the Send Email button.

The number of emails you send depend on your subscription level. The email counts based on subscription are:

Promote your shop outside eBay

- Promote your Shop in emails and printed materials. Always include your shops name and in all your correspondence with buyers (such as emails and packing slips) as well as advertisements.

- Optimise your Shop for Internet search engines. Include words that you think buyers will use to search for products on search engines. This will boost your Shops' chances of appearing in their search results. Include these keywords in your Shop name, custom category names, and / or the content on your custom pages.

- Print Flyers and send it out with your packages You can create and print your own promotional flyers to promote your eBay Shop and the items you are selling.

Ideas for using your promotional flyers
* Insert flyers in all your shipments to buyers to encourage them to shop with you again.
* Distribute flyers to friends and family.
* Print flyers and keep them available to distribute to anyone interested in learning more about your eBay Shop or the products you are selling! To Print Promotional Flyers:
- Click on Manage my Shop with My eBay.
- Click on the Access this Feature: Promotional Flyers link.
- Create your flyer.
- Preview and print the flyer.

Printing flyers is extremely simple and goes a long way in promoting your product.

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Email Marketing - Shops

Q. What is email marketing? A. Email Marketing is a tool for eBay Shops sellers that allows them to send email to interested buyers who have opted-in to their email mailing lists. Q. Who can I send emails to? A. You can email anyone who has subscribed to your mailing lists. Users subscribe to a seller's mailing lists via the "Add to Favourite Sellers and Shops" process, through which they can select one or more mailing lists to subscribe to for each seller. Q. How do I send email to my subscribers? A. Using the Email Marketing tool, you can easily create and send template-based or fully-customized HTML emails to your subscribers. You can send one email to each of your mailing lists every week, but there is no limit to the number of subscribers on one email list. Q. What types of default email layout and content are available? A. You can use default content for the following types of emails - Items Ending Soonest, Newly Listed Items, Previous Buyers and Welcome Email. After choosing the type of email, you select the layout you wish to use for the mailing. When you choose one of these types of emails, the subject line and personal message in the email will be filled with the default content. You can either edit the message and subject line or simply leave the content as is. Q. What is a Welcome Email? A. A Welcome Email is a specific type of email that is sent to the subscriber as soon as they subscribe to a Shop mailing list. The Welcome Email introduces the Shop and informs the subscriber how they can unsubscribe from the mailing list. Welcome Emails do not count against your monthly allocation of free emails. Q. How do I schedule an email? A. When you create your email, you will be asked if you want to send the email immediately or if you would like to set the email to be sent on a recurring schedule. You can choose the frequency you wish the email to be sent (weekly, every two weeks, etc.) plus the day of the week that you want the email to go out. Q. How can I cancel or modify a scheduled email? A. All scheduled emails will be appear in the "Pending Emails" section of the "Email Marketing Summary" page. To delete a scheduled email, simply select the email and press the delete button. To edit the email, select the email you wish to edit and choose "Edit" from the pull-down menu in the Action column. Q. How do I change the listings that appear in my emails? A. There are two places in the email where your listings may appear - the Item Showcase and the Item List. In the Item Showcase, you can choose to use automatic selection and based on the type of email you select to send, the appropriate items will be selected for you by default. You can override the default selections and click on "change criteria" and manually selected the items you wish to show in the Item Showcase. For items in the Item List, you can change the items being displayed by clicking on the "change criteria" link. Q. How do I know how many emails I can send for free? A. In the upper right-hand corner of the "Email Marketing Summary" page, you can see the number of free emails you have left for the month. Additionally, on the "Preview and Send" page, you will be shown the number of emails that you have remaining for free before you send your email. Q. How can I limit sending emails to only those that I can send for free? A. When you create your email, there is a setting that allows you to send only emails that are included in your Shops subscription for free. If you uncheck this selection, you will be able to send more emails than are included for free. Q. How do I send more emails than the monthly allocation included in my subscription? A. Before sending an email, you will be shown the current allocation and remaining email count for the current month. On the "Preview Email" page, you will be shown the additional charges and by clicking "Send Email", you agree to pay the additional charges on your eBay account. Email limits for Shop subscription levels Basic Shop - 100 emails per month Featured Shop - 1000 emails per month Premium Shop - 4000 emails per month Q. How can I tell how many subscribers I have? A. The "Shop Marketing Summary" page displays your total number of subscribers. Q. How will I know that my email is reaching anyone? A. The Email Marketing tool has a tracking mechanism built in which allows the sender to see the number of recipients who opened the email, clicked on links, and bid or bought directly from the email. This helps sellers understand which messages or product offers are most effective, and helps sellers fine-tune their marketing strategy.

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