|Q. What is email marketing?
A. Email Marketing is a tool for eBay Shops sellers that allows them to send email to interested buyers who have opted-in to their email mailing lists.
Q. Who can I send emails to?
A. You can email anyone who has subscribed to your mailing lists. Users subscribe to a seller's mailing lists via the "Add to Favourite Sellers and Shops" process, through which they can select one or more mailing lists to subscribe to for each seller.
Q. How do I send email to my subscribers?
A. Using the Email Marketing tool, you can easily create and send template-based or fully-customized HTML emails to your subscribers. You can send one email to each of your mailing lists every week, but there is no limit to the number of subscribers on one email list.
Q. What types of default email layout and content are available?
A. You can use default content for the following types of emails - Items Ending Soonest, Newly Listed Items, Previous Buyers and Welcome Email. After choosing the type of email, you select the layout you wish to use for the mailing. When you choose one of these types of emails, the subject line and personal message in the email will be filled with the default content. You can either edit the message and subject line or simply leave the content as is.
Q. What is a Welcome Email?
A. A Welcome Email is a specific type of email that is sent to the subscriber as soon as they subscribe to a Shop mailing list. The Welcome Email introduces the Shop and informs the subscriber how they can unsubscribe from the mailing list. Welcome Emails do not count against your monthly allocation of free emails.
Q. How do I schedule an email?
A. When you create your email, you will be asked if you want to send the email immediately or if you would like to set the email to be sent on a recurring schedule. You can choose the frequency you wish the email to be sent (weekly, every two weeks, etc.) plus the day of the week that you want the email to go out.
Q. How can I cancel or modify a scheduled email?
A. All scheduled emails will be appear in the "Pending Emails" section of the "Email Marketing Summary" page. To delete a scheduled email, simply select the email and press the delete button. To edit the email, select the email you wish to edit and choose "Edit" from the pull-down menu in the Action column.
Q. How do I change the listings that appear in my emails?
A. There are two places in the email where your listings may appear - the Item Showcase and the Item List. In the Item Showcase, you can choose to use automatic selection and based on the type of email you select to send, the appropriate items will be selected for you by default. You can override the default selections and click on "change criteria" and manually selected the items you wish to show in the Item Showcase. For items in the Item List, you can change the items being displayed by clicking on the "change criteria" link.
Q. How do I know how many emails I can send for free?
A. In the upper right-hand corner of the "Email Marketing Summary" page, you can see the number of free emails you have left for the month. Additionally, on the "Preview and Send" page, you will be shown the number of emails that you have remaining for free before you send your email.
Q. How can I limit sending emails to only those that I can send for free?
A. When you create your email, there is a setting that allows you to send only emails that are included in your Shops subscription for free. If you uncheck this selection, you will be able to send more emails than are included for free.
Q. How do I send more emails than the monthly allocation included in my subscription?
A. Before sending an email, you will be shown the current allocation and remaining email count for the current month. On the "Preview Email" page, you will be shown the additional charges and by clicking "Send Email", you agree to pay the additional charges on your eBay account.
Email limits for Shop subscription levels
Basic Shop - 100 emails per month
Featured Shop - 1000 emails per month
Premium Shop - 4000 emails per month
Q. How can I tell how many subscribers I have?
A. The "Shop Marketing Summary" page displays your total number of subscribers.
Q. How will I know that my email is reaching anyone?
A. The Email Marketing tool has a tracking mechanism built in which allows the sender to see the number of recipients who opened the email, clicked on links, and bid or bought directly from the email. This helps sellers understand which messages or product offers are most effective, and helps sellers fine-tune their marketing strategy.