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It is important to familiarise yourself with eBay's listing policies before posting an item. You'll have a safe and fun selling experience knowing that your listing complies with community standards and guidelines

Duplicate Listings

What is a duplicate listing?
A Duplicate Listing occurs when a seller lists multiple identical items in more than one listing. The best method to list identical items is through our Dutch Auction format. We understand sellers have reasons to list identical items at the same time. This is permissible as long as the seller can complete the sale of all listings. However, there is a limit to the amount of identical, or duplicate, listings allowed on eBay.

Duplicate listing policy
Sellers may not concurrently have more than 10 listings for identical items. If a seller chooses to list in more than one category, the seller must still adhere to the multiple listings limit of 10. Sellers may not use multiple User IDs to list more than 10 identical items.

How does the policy get violated?
  • If a seller lists more that 10 listings of identical listings
  • Using multiple User Id's to list more than 10 identical items
  • Promoting the seller's individual Web site on the item page, off eBay sales or other businesses.
Examples
Sellers who are selling individual cell phone covers that can fit Samsung, Nokia and Motorola phones shall not be permitted to do the following:
  • List 10 individual cell phone covers for Samsung
  • List 10 individual cell phone covers for Nokia
  • List 10 individual cell phone covers for Motorola
These listings would be considered as 30 identical listings and shall be considered a violation of the policy

Sellers who are selling individual same-model Digital Camera from Sony shall not add an additional item of insignificant value to the listing in order to "create" a unique listing:
  • List 10 individual same-model Sony Camera with a USB cord each
  • List 10 individual same-model Sony Camera with a pouch each
  • List 10 individual same-model Sony Camera with a package of photo paper each
These listings would be considered as 30 identical listings and shall be considered a violation of the policy.

Violations of this policy may result in one or more actions, including:
  • Listing cancellation
  • Limits on account privileges
  • Account suspension
*** The listing fee for the ended listing will be automatically credited for that listing.

Why does eBay have this policy?
The eBay marketplace should be a level playing field for all members. The number of identical listings allowed per seller is set at 10 so that no one seller can dominate page views (and the marketplace) thus making it more difficult for buyers to locate the full range of options available.

Learn more about Duplicate listings.


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