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Open a Store, click here

New to eBay Stores
• What's an eBay Store

• Why Open a Store

• Subscriptions and Fees

• Success Stories

eBay Stores Toolkit
• Overview

• Build Your Store

   - Anatomy of a Store

   - Custom Store Header

• Manage Your Sales

   - Listing Strategies

   - Markdown Manager

• Promote Your Store

• Track Your Success

• Checklist for Success

• Tutorials

Related Links
• Latest News

• Stores News Group

• Stores Discussion
  Board

• Featured Store Benefits

• Frequently Asked
  Questions

• Stores Glossary

• Additional Resources

Related Sales Channels
• eBay Express

• Shopping.com

• ProStores

• PayPal
Build and Customize Your Store
Boost sales and keep customers coming back with a strong brand and a strategically organized Store.

eBay Stores provides all the tools you need to build, brand, and customize your Store-with no technical knowledge required. Whether you're just starting out or enhancing your current setup, you'll find all the tools and resources you need right here.


  Tip: Check out our Anatomy of a Store page to see how all these great features fit together!

Design Your Store


Display Settings

Establish a professional presence by adding your own Store logo, name and description. Create your own brand by selecting a design theme, color scheme and other display settings.
Manage My Store


Store Categories

Help buyers browse your virtual shelves-create and organize up to 300 categories and subcategories for your Store.
Manage My Store


Custom Pages

Build your brand with Custom Pages to create a unique home page, provide a sizing or selection guide, promote special pricing, and more.
Manage My Store


Promotion Boxes

Grab buyer interest and spur add-on sales by highlighting special offers, email newsletters and more with customizable Promotion Boxes.
Help | Manage My Store


Custom Store Header

Use this simple tool to create a more professional looking Store in minutes. Choose from four templates that promote and highlight your featured items in your Store Header.
Manage My Store




Quick Store Set Up

Use the Quick Store Set Up to customize your Store and create a unique shopping experience for your buyers.
Manage My Store



More Ways to Build Your Brand


Listing Frame

Drive more traffic to your Store from Auction-style and Fixed Price listings with the Listing Frame-add your Store categories, search box, and category navigation to all of your item pages in one click.
Help | Manage My Store


Customize Checkout and Payment Information

Add your Store logo and a custom message to eBay Checkout pages and Invoice emails to market to buyers.

  Drive more buyers to visit your eBay Store.
Learn more about the tools that can help you increase your Store visibility.
  Increase traffic to your Store
Send professional looking email newsletters to buyers and trigger repeat sales with Stores Email Marketing.Learn more

Apply these tips now