Expand Your Business

Benefits of opening an eBay Shop

Build your Brand
Have a professional looking online shop which is your website and build your brand.

Get your own website and credibility
Receive your very own URL as www.stores.ebay.in/yourshopsname to drive buyers, both online and offline eBay, directly to your Shop. A professional-looking Shop gives you credibility as an online retailer - and makes shopping easier for your buyers.

List for longer durations
Stock your Shop with Shop Inventory listings that last for longer durations - 30 days, or even Good 'Til Cancelled!

Customise Your Shop
Build your brand on eBay. You control the look and feel of your Shop. Plus, create up to 20 custom categories within your Shop to merchandise your listings effectively.

Cross-promote Your Shop Inventory
With an easy-to-use Cross-Promotion tool, all Shop sellers can decide which items they would like to cross-promote to their buyers.

Natural Search Exposure
All your shop pages are natural search friendly. List items in your shop and get more exposure through natural search.

Type of Shops and their benefits:

Feature	Basic	Featured	Premium
Your own web address	Yes	Yes	Yes
Customised Logo / Categories and Images	Yes	Yes	Yes
Natural Search Visibility	Yes	Yes	Yes
No. of Custom Pages you can create	5	10	15
Markdown Manager	Yes	Yes	Yes
Promotions on eBay Shops Page	No	Yes	Yes
Seller Email Marketing	100 Emails / month	1000 Emails / month	4000 Emails / month
Fees	499	1,999	3,999

Listing in your Shop

Items listed in Shop Inventory format appear only in your Shop and in shop search. Shop inventory listings are a good way of listing items for 30 / 60 / 90 days. You can also list your item with the Good 'Til Cancelled duration so you don't have to relist the item again. The listing will automatically renew every 30 days until it is sold out or you end it, saving you precious time!

To list an item in your eBay Shop, select the Shop Inventory format type while creating the listing.



Stock up your eBay Shop with all your listings. Shop Inventory listings appear in your Shop alongside your Auction and Fixed Price listings. All your regular listings in the Auction and Fixed price format along with your Shop inventory format listings will appear in your shop.

Note: Your shop inventory format listings will not appear in the Regular Search and Browse listings unless there is limited inventory within that category.

Create a Professional Looking Shop
As a dedicated seller, creating a professional-looking online Shop is vital to your success. Buyers will gather an impression of your business within moments of entering your Shop. Your shop is your own space on the Internet. In your shop you can

• Create up to 300 Categories
• Create up to 15 Custom Pages
• Use a Listing to Cross Promote your shop
• Customise display options
• Offer Special Discounts through Markdown Manager
• Use Seller Email Marketing to promote your new listings to your buyers

Custom Categories

Custom Categories are like departments within your shop that make it easier for buyers to find what they are looking for. You can create up to 20 categories within your shop. With custom categories you make your shop more buyer-friendly.

Depending on the items, some sellers use product-based categories like - ceramics, glassware, posters while others use more flexible categories like sale items, seasonal, best-sellers, etc.

To create Custom Categories:
- Go to the Manage My shop section in your My eBay.
Click “Shop Categories” below Shop Design
Click the “Edit Categories Names” Link
Enter the category names and click the Save Settings button.

These custom categories act as keywords for natural search. The more categories you create, the more exposure you get through Natural Search.

Custom Pages

Custom pages are a set of unique pages that you can create for your Shop to serve a variety of purposes like your Shop home page, presenting your Shop policies, highlighting a current sale, telling more about yourself, showcase items and specials, explain shipping and return policies, describe the history of your business, and more.

The maximum number of custom pages that you can create depends on your subscription level.

Steps to create custom pages:

• Go to My eBay and click the "Manage My Shop" link in the left navigation bar.
• Click the "Custom Pages" link in the left navigation bar.
• To create a new page, click the "Create new page" link.
• Select the layout for your page with either 1 / 2 promotion boxes, pictures etc. based on your requirement. - Provide content for your custom page with details including the page title, description, promotion box titles etc.
• Click the Save and Publish button to publish that custom page.

Your custom pages will appear in your eBay Shop. While creating a listing in Shop inventory format, you can choose the page you would like it to appear on.

Listing Header

Your Shop listing header is a great way to build your eBay Shop's brand and drive more traffic to your Shop, because it appears at the top of the item description in all of your current listings as well as your future listings.

Your shop's Listing Header always includes your Shop name, a link to your Shop's home page, and your Shop's colours. You can also include:

• Your Shop logo
• A search box that enables buyers to search your Shop
• A link that enables buyers to add you to their favourite sellers
• A link that enables buyers to sign up for your email marketing newsletters
• Links to your custom categories, custom pages, and About Me page (up to a maximum of 5 links)

To customise your listing header: Click the “Listing Header” link in the left navigation bar. Select the fields you would like to include in your listing header and click the Apply button.

Custom pages are a set of unique pages that you can create for your Shop to serve a variety of purposes like your Shop home page, presenting your Shop policies, highlighting a current sale, telling more about yourself, showcase items and specials, explain shipping and return policies, describe the history of your business, and more.

The maximum number of custom pages that you can create depends on your subscription level.

Customise your Shop Display
You can change the display options to improve the look and feel for buyers and also promote certain products over others.

Change the List /Gallery View and Item Sorting
You can choose to have either the List View or the Gallery view in your listings.
- List view is useful for showing long lists of items - each item takes up less space, making more items immediately viewable.

- Gallery view devotes more space to your items with bigger images. This is very important for items where pictures play an important role. To change the display view of your listing - Click the "Shop design" link on the left navigation bar. - Click the "Change" link on the right to change the Default item view.