Using a custom listing header
Set up an eBay Shop banner, listing header, to brand your Shop and you can you can attract more buyers to more of your items. The listing header appears at the top of the description section in all of your listings.
A listing header includes:
A link that allows buyers to add you to their Favourite Shops
Up to 14 category tabs, each one displaying up to five of your listings when clicked
A link that allows buyers to sign up for your newsletters
A marketing message that you can customise for different types of buyers
To set up or edit your listing header:
Move your cursor above the Account tab until you see a pull-down menu.
Select "Marketing Tools."
Click the Listing Header link on the left side of the page.
Specify how you’d like your custom listing header to appear.
Click the Apply button to submit your changes.
You can customize your listing header's appearance with the header options that you select in your Store Marketing preferences. Go to the Stores Toolkit page and see examples of custom eBay Shops Custom Headers.
The listing header isn't included in item title and description searches, so custom category names are safe under eBay’s keyword spamming policy.