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Selling with eBay Shops

With an eBay Shop, you’ll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell. You’ll receive powerful tools for designing your Shop, plus marketing and reporting features, and exclusive access to the shop inventory listing format. Learn how to get started with eBay Shops.

Solve a problem

It’s a good idea to start by becoming familiar with how eBay Shops work. On the eBay home page, click the Shops tab and then click the Open a shop link on the right side of the page. Review the information on the What's an eBay Store? page.When you’re ready to open your shop, click the Open a Shop now! button.
While you’re away, you want to make sure your buyers don't have a negative shopping experience by buying items and unexpectedly waiting a long time to receive them. Before you go on vacation, go to your Messages in My eBay, select Change settings in the left column, and then scroll to the Shop vacation settings section. Learn more about placing your shop on vacation.

Help topics


Getting started with an eBay Shop
With an eBay Shop, you can display all your products in one convenient location.

How buyers see your listings
Find out where your listings appear.

Fees for eBay Shops
Find out what it costs to sell with eBay Shops.

Designing your Shop

Creating your eBay Shop
Create a shopping environment that captures your company's personality and highlights your products.

Selecting your shop’s categories

Organise your Shop so buyers can easily find your items.

Promoting and advertising items

Advertise your items or provide links to other parts of your Shop or your newsletter.

Using HTML to further personalise your shop

Draw attention to special items or product details.

Customising your shop’s appearance in listings

Brand your Store with your own custom design.

Marketing your shop

Promoting your shop
Get tips on attracting buyers to your shop.

Putting shop items on sale
Sales are a great way to draw attention to your listings.

Using email marketing
Create compelling emails that promote your shop to potential buyers.

Measuring the success of email marketing

Creating promotional flyers
Create free promotional flyers to print and distribute.

Using traffic reports to understand your business
Which areas of your shop are receiving the most visits? How are buyers finding your listings and moving through your shop?

Exporting your listings to search engines

Provide your partners with an XML file that contains current information on your listings.

Managing your listings

Editing or ending listings
Save time by updating or ending multiple listings at once.

Managing your shop

Placing your shop on vacation
Going on vacation? Find out what to do with your shop while you’re away.

Closing your shop
We hope you’ll contact us first to address any issues.

Contact us

Have a question? We can help.

 Contact us