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Getting Started with eBay Shops

Welcome to eBay Shops! With an eBay Shop, you can display all your listings in one convenient location. You can create and personalise your own eBay Shop with a unique Web site address.

It will help to review some basic information about selling with a Shop on eBay to get started.

Before you decide to open an eBay Shop:

  • Review seller requirements - To open an eBay Shop, you must:

  • Consider your overall experience with eBay, listing volume, and selling goals. Sellers who have the best results from having an eBay Shop are high-volume and more experienced sellers who are committed to growing their sales and expect to have a part-time or full-time business on eBay. Find out about how you can use eBay Shops to grow your business.

Selling with eBay Shops – basic steps

Step 1: Subscribe to eBay Shops

An eBay Shop is designed to help dedicated sellers maximise their business on eBay and the Internet. Your monthly fee gives you access to eBay Shops tools that you can use to build, manage, promote, and track your business.

  • You will need to choose a subscription level. Your decision depends on your needs and short-term goals. Learn more about the benefits of each subscription level.

  • You will also need to choose a Shop Name. The name you choose determines your Shop's Web site address (or "URL").

To sign up for an eBay Shop, go to the Subscribe to Shops page.

Step 2: Set up and design your eBay Shop

The next step is to set up, design, brand, and customise your Shop. Making your Shop appealing, unique, and easy for buyers to browse and buy increases your chances for success.

To learn more about setting up your Shop:

Tip: To get recommendations and make changes, use the Quick Shop Tuneup tool in My eBay when you click the "Manage My Shop" link.

Step 3: Start listing your items

Now that you have your Shop set up, start selling! eBay Shops sellers can use the Buy It Now format and can be created using the Sell Your Item form, TurboLister, Selling Manager Pro, or your favourite listing tool.

Shop Inventory is an additional listing format available only to eBay Shops sellers. The Shop Inventory listing format has a longer duration and lower Insertion Fees but provides less exposure. To learn more, see About Shop Inventory Format.

Step 4: Manage your eBay Shop

Once your Shop is set up and you have started listing, learn how to be a better seller. Use Shop features, such as placing your Shop on vacation, changing Shop Inventory listings to Auction-style or Fixed Price listings formats, or learn how to promote other items in your Shop.

Step 5: Market Your eBay Shop

Create interest in your Shop by making sure buyers not only find your Shop, but have a reason to keep coming back. For example, you can put certain items on sale with Markdown Manager. You can also send out email newsletters to highlight new or seasonal items.

Key Concepts about eBay Shops

  • All of your items appear in your eBay Shop in the Buy It Now format.

  • Once you set up your eBay Shop, you manage your eBay Shop using My eBay. For example you can change your Shop’s name and categories.

  • Rules for Selling apply to eBay Shop. Be sure to review selling policies, especially linking from an eBay Shop to avoid problems with your listings.

  • Taking the time to make simple improvements to your eBay Shop makes your Shop stand out. Adding a logo, custom header, and navigation can give your Shop a professional, polished look and makes it much easier for buyers to find items in your Shop.

  • Promoting your eBay Shop can really boost your sales. Learn how to drive traffic to your Shop.

Where to learn more about eBay Shops

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