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Creating effective listings

The key to making a sale is creating a listing that attracts buyers. Here are some tips and tools to help you create effective listings.

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  • When you create your listing, be as descriptive as possible. Write an effective title and description, list your item in the right category, use product details (if offered), and fill out all item specifics suggested for your item.

  • You can make your listing stand out with listing upgrades such as a larger photo.

  • You may want to choose a longer listing duration.

Help topics


Creating a listing
Learn how to make your listing as engaging as possible.

Creating a listing with variations
Show all the variations of your item in a single listing.

Writing a good title and description
Create a title and description that grabs attention.

Selecting a category
Choose the right category so buyers can find your item.

Listing your item with product details from our catalog
If your item matches a product in our catalog, we offer product details and a stock photo that you can include in your listing.

Providing item specifics
By filling out as many details as possible, you'll make it easier for buyers to find your listing and make an informed purchase.

Describing the item's condition
What you say about the condition of your item can make or break a sale.

Providing shipping options and details in your listing
When you list your item, give buyers the shipping options and information they need.

Adding a counter to your listing
See how many people view your listing.

Making a listing private
For certain items, buyers prefer to be anonymous. Giving them privacy may help you make a sale.

Communicating with your buyers
Avoid unnecessary questions from buyers by displaying information clearly in your listings.

Adding pictures

Adding pictures to your listing
You can store and upload pictures in several ways.

Sharing your content
Contribute pictures and other content to our product catalog.

Photo Center
Learn how to take great photos for your listings.

Pricing and scheduling

Choosing a price for your listings
Get tips to help you with your pricing strategy.

Selecting payment methods
See how you can make your transaction fast and secure for you and your buyers.

Selecting a listing duration
You can list your item for 1, 3, 5, 7, 10 or 30 days or Good 'Til Cancelled. Find out which one is best for you.

Scheduling your listings
You can choose when your listings start or end.

Creating your return policy
A clear return policy makes buyers feel secure.

Listing upgrades

Promoting your item with listing upgrades
Find out how to make your item stand out from the crowd.

Tools and tips

Answering buyers' questions
Save time for you and your buyers by using our automated answers, or by creating your own questions and answers.

Using spell check
Professional-looking listings don't contain typos. To double-check your spelling, use this free tool.

Tutorials and classes

Seller Center
Visit the Seller Center for more information to help you create effective eBay listings.

eBay University
Get tips on how to take your business to the next level.

Contact us

Have a question? We can help.

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