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 Online Media Centre  
eBay India opens up to Advertisers!
Advertise on India’s premier eCommerce destination

November 1, 2007

eBay India, India's leading online marketplace, announced that it will now welcome graphical advertising from marketers and advertisers! With a registered user base of 2 million registered users from 670 cities in India , advertisers can avail an opportunity of in-depth exposure to the most premium eCommerce community in India .

Rathin Lahiri, Chief Marketing Officer, eBay India said, “eBay is the prime online destination for an increasing number of online shoppers who use the internet to make considered purchases across categories like mobiles, computers, digital cameras, lifestyle products and collectibles. eBay will offer advertisers a unique platform to communicate to this audience through theme advertising and interactive offerings.”

Marketers and advertisers can now target not only eBay India 's 2 million strong community but also the 2.5 million unique visitors who visit eBay every month. Advertisers can have graphical advertising placements on the eBay India home page, search results place or category pages or create a microsite for user engagement. Product marketers can also set up an eCommerce enabled eStore that can be promoted across sites.

On eBay India (www.eBay.in), a significant number of buyers research for products online and then proceed to either buy online or offline. eBay India , India 's largest and most popular ecommerce site, is the best place to search for products and brand advertisers can leverage the eBay platform to communicate their message and influence purchase decisions

The sheer variety of goods available on eBay, from Tech products like mobiles, laptops, cameras to Lifestyle range of apparels, accessories and home products or if is entertainment products like movies, music, books means that all product brands in the tech, lifestyle and entertainment sector can participate, interact and influence with a large base of online consumers.

The eBay India community of 2 million eCommerce users is made of Buyers – the most advanced internet users and Sellers who use eBay as their main place of business. According to a study by AC Nielsen around 12,800 people are making their living either full time or part time on eBay India . The community is primarily male (85%), between the age group of 18 to 35 and comes from across 670 cities in India . Although most of the eBay users are from metros and mini metros, there is a rapid growth seen from B & C towns. eBay India is a fun marketplace that connects people who love it for the abundant variety and great deals it offers.

To know more, log on to www.ebay.in/advertise

About eBay India

eBay India (www.eBay.in), India 's leading online marketplace, is India 's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There are a wide range of products listed on eBay India in an array of categories including Apparel & Accessories, Books & Magazines, Cameras & Optics, Cars & Bikes, Coins & Stamps, Computers & Peripherals, Consumer Electronics, Fitness & Sports, Health & Beauty, Hobbies & Collectibles, Home, Décor & Furnishings, Jewellery, Kitchen & Home Appliances. Mobiles & Accessories, Movies & Music, Musical Instruments, Services & Real Estate, Tools & Hardware , Toys, Games & Baby, Travel, Tickets & Vouchers, Video & Computer Games, Watches and Everything Else. eBay India is a 100% subsidiary of eBay Inc.

About eBay

Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global eCommerce for an ever-growing online community.


eBay is The World's Online Marketplace®. 


Note: if you have questions about how to use eBay, our policies, or you need to report a concern, or require assistance, please contact Customer Support.

For all media enquiries, please contact mediacentreindia@ebay.com