IAMAI and eBay India present the Ninth Digital Marketing Roundtable in Bangalore
Harnessing the Power of the Web to Build Brand and Drive Sales
March 5, 2010
Bangalore, March 5, 2010: eBay India (www.ebay.in), India's leading eCommerce Marketplace, in association with the Internet & Mobile Association of India (IAMAI) hosted the Ninth Digital Marketing Roundtable in India's IT Hub Bangalore. The lively panel discussion & networking evening on the topic "Harnessing the power of the Web: Building Brand and Driving Sales", brought together marketing & advertising professionals from both digital & traditional companies.
The Ninth Digital Marketing Roundtable kicked off with an engaging panel discussion by distinguished speakers: Neeraj Chandra, Vice President and Chief Operating Officer, Britannia Industries Ltd; Rahul Agarwal, Executive Director Global Marketing Communications & Hub, Lenovo; Aditya Nath Jha, Head, Global Brand & Communication, Infosys Technologies; Kiran Gopinath, Founder and Chief Executive Officer, Ozone Media Solutions Private Limited; Unny Radhakrishnan, National Director - Digital, Maxus Global (WPP Group). The session was moderated by Ambareesh Murty, Country Manager, eBay India & Vice Chairman, IAMAI. An interactive session with the attendees followed the panel discussion.
Mr. Ambareesh Murty, Country Manager, eBay India shared, "Today's digital world has fulfilled a consumer's need for reliable information. Consumers are having online conversations about brands 24x7 with their friends, networks and even other consumers & influencers. The question for a marketer is can he afford to ignore the power of the web without harming his brand."
The discussions spanned an eclectic range of topics including how life has changed for marketers courtesy the web, the need for a digital strategy, the web's relevance beyond metros, online transactions powered by digital and the evolution of business practices. Examples and case studies from the panel's experience peppered the discussion. Professionals involved in both digital and traditional marketing came together to discuss the influence of the internet in consumer's lives and digital marketing best practices.
About IAMAI:
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development. The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry. Founded in January 2004 by leading portals in India, IAMAI in the only specialized industry body in India representing the interests of online and mobile value added services industry.
For more information please visit the IAMAI web site http://www.iamai.in
About eBay India
eBay India (www.eBay.in), India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There is a wide range of products listed on eBay India in an array of categories including Technology, Lifestyle, Collectibles and Media. eBay India is a 100% subsidiary of eBay Inc.
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