Federation of Indian Export Organisations, eBay India and PayPal tie-up to boost Indian retail exports via eCommerce
Mumbai, April 12, 2012
New Delhi, INDIA - April 12, 2012: The Federation of Indian Export Organisations (FIEO) - the apex body of all export promotion councils, commodity boards and export development authorities in the country, eBay India (www.ebay.in) - India's leading eCommerce marketplace, and PayPal - the leading global online payments provider, today, formally announced their tie-up to promote retail exports via eCommerce from India. This strategic tie-up will stimulate the growth of Indian retail exporters by helping them sell online to 100 million plus international consumers in 190 markets and accept payments in up to 25 currencies.
Mr. Rafeeque Ahmed, President, FIEO advised the exporters to take to aggressive marketing strategies and identify and adopt additional export sales channels like ecommerce to take on the growing difficult global market conditions. He said “We have been focussing on diversification of product baskets and markets. We now need to identify and adopt additional export sales channel like eCommerce to reach out to the customer directly thereby reducing the cost of products to the end users.” Mr. Ahmed added that retail exports need to be recognised and provisions in the Foreign Trade Policy requires to be included to help encourage its growth. He said that FIEO has already requested the DGFT for appropriate inclusions. This tie-up with eBay and PayPal will provide FIEO members an access to a target audience of over 100 million active eBay & PayPal users across the globe.
“The tie-up will help especially the MSMEs to make use of the ready available eBay’s global market place while they concentrate on their export productions. The marketing effort, which is quite a costly affair, will be drastically reduced for these companies with elimination of markup cost of intermediaries. Accepting secure and seamless international payments in up to 25 currencies will be enabled by PayPal. We hope to see more Indian retail exporters transform their traditional offline businesses and seek further growth in the global marketplace.” said Mr Ajay Sahai, Director General & CEO, FIEO.
Mr. Muralikrishnan B., Country Manager, eBay India, noted, "As active evangelists of the potential of eCommerce to small & midsized merchants, we have helped many thousands of Indian businesses turn successful retail exporters. We are delighted to enter into this tie-up with FIEO and share our knowledge of retail export trends, insights and best practices with FIEO’s member base so they can benefit from the high-growth eCommerce market as well as gain from FIEO’s considerable knowledge of export policies, incentives & benefits available to exporters under the foreign trade promotion policies as well as export procedures to enable our eBay sellers to scale their businesses. eBay India is committed to encouraging more Indian entrepreneurs benefit from the large export opportunity provided by eBay’s 100 million strong global customer base."
“There are 30 million* micro and small and medium enterprises in India, and at PayPal, we are committed to helping small businesses grow through online exports – safely and conveniently. This tie-up is a significant first step in helping the smallest of Indian retail exporters increase sales and sell directly to global customers who want to buy Indian goods but prefer the convenience of shopping and paying safely online – anytime, anywhere with PayPal,” said Mr. Mayur Patel, India Country Manager, PayPal. “PayPal, eBay India and FIEO have a shared vision to help Indian retail exporters go global and ultimately boost India’s economic growth.”
Indian retail exporters stand to benefit from this collaboration from seminars, webinars and workshops to be carried out across India to educate exporters about export policies, international trading incentives and eCommerce best practices for overseas trade which will include:
- FIEO will educate eBay and PayPal merchants on understanding export policies, procedures, incentives and benefits available to exporters.
- As part of the rollout, in the next few weeks, eBay India, with their expertise in eCommerce, will train FIEO exporters on transitioning smoothly from a sole offline business mode to an integrated model that incorporates eCommerce. eBay India will share best practices on listing products on the global marketplace, international selling, shipping, logistics and delivery.
- As part of the rollout, in the next few weeks, PayPal, as the trusted global online payments leader, will share how retail exporters can expand their business and start selling online to global consumers. Specific training modules will cover:
- Safe and secure online payments in 25 currencies with PayPal’s world class security, risk and fraud management systems backed by customer support.
- Global buyers have high expectations of online sellers. With close to 14 years of experience in facilitating online cross-border trade, PayPal will assist FIEO registered exporters to understand and meet expectations of global ecommerce buyers.
- PayPal will share how FIEO members can grow their business by offering a multi-channel selling experience including online and mobile commerce solutions.
Additionally, FIEO, eBay India and PayPal will work together to highlight the role and benefits of eCommerce for the Indian export sector, and represent the challenges faced by retail online exporters with policy makers, relevant government bodies, and regulators.
*Source: Small & Medium Business Development Chamber of India
About FIEO
The Federation of Indian Export Organisations (FIEO) (www.fieo.org) is the apex body of all export promotion councils, commodity boards and export development authorities and directly and indirectly represents the interests of over 100,000 exporters in the country. FIEO was set up jointly by the Ministry of Commerce, Government of India and private trade and industry in the year 1965. FIEO is thus a partner of the Government of India in promoting India’s exports. FIEO members represent wide cross section of products and services exported from the country.
About eBay India
eBay India ( www.eBay.in ), India's leading eCommerce marketplace, is India's No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
About PayPal
PayPal is the faster, safer way to pay and get paid online. The service allows members to send payments without sharing financial information, with the flexibility to pay using their account balances (where available), bank accounts, debit cards and credit cards in various markets. PayPal is an eBay company and enables global e-commerce with more than 106 million active accounts in 190 markets and 25 currencies around the world. More information about the company can be found at https://www.paypal.co.in
PayPal is headquartered in San Jose, California and its international headquarters is located in Singapore.
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