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 Online Media Centre  
eBay India launches mCommerce in India
Global mCommerce leader brings the joys of Mobile Shopping to India

Mumbai, February 24, 2011

Mumbai, February 24, 2011: eBay India (, India's leading eCommerce Marketplace, now introduces a new way to shop on the Mobile. mCommerce will now provide Indian online shoppers an opportunity to access eBay anytime, anywhere, bringing even more convenience to the way Indians shop. eBay India Mobile Web ( is designed for any GPRS / EDGE / 3G enabled feature phone and provides an end to end transaction platform for consumers to find, buy and pay for products online. Redefining the future of shopping, the innovative mobile web service will ensure a pleasant mobile shopping experience to all Indian consumers making it more personal, convenient, fast and safe.

eBay India Mobile offers consumers a large store in their pocket. Shoppers can search & select their choice from over 400,000 great deals on products in the technology, lifestyle, collectible & media categories. Buying on eBay India Mobile is quick and easy. eBay India Mobile supports fast, easy, secure payments by credit card or debit card.

eBay India also introduces a SMS solution to check the best deals which is accessible on all mobile handsets. The Deals price check offers a simple way to ensure consumers get the best deals as they can check the eBay India price, before they shop - anytime, anywhere. SMS eBay <product> to 567678 to get the two best deals on eBay India for the product you want to buy.

Speaking of the launch, Mr. Muralikrishnan B, Director – Marketing & Product, eBay India said, “The future of eCommerce is Mobile. We believe this will redefine the way consumers find, shop and pay. As pioneers of eCommerce in India, we are well poised to introduce online shoppers to the next wave of mCommerce with the launch of As feature phones are better penetrated in India currently than smart phones, we have designed eBay India Mobile for any GPRS enabled device. Our SMS price check application allows us to address the entire universe of Mobile Users by providing price checks on the go.

Consumers can now log onto to go mobile and enjoy a whole new eBay experience!

About eBay India

eBay India (, India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There is a wide range of products listed on eBay India in an array of categories including Technology, Lifestyle, Collectibles and Media. eBay India is a 100% subsidiary of eBay Inc.

About eBay Inc. Mobile

eBay (Nasdaq:EBAY) launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes® in eight languages and 190 countries, has been downloaded more than 15 million times and allows users to fully browse and buy without leaving the application. The eBay app for the iPad™ debuted in the top ten most downloaded free iPad apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including Selling, Classifieds, StubHub and Deals, make selling and buying possible virtually anywhere, anytime. For more information on eBay mobile, visit

For further information, please contact:
Perfect Relations
Takshila Chheda l l 99200 95751
Niharika Wandrekar l l 98200 66662
Aditi Palav l l 99308 80096

For further information, please contact:
eBay India
Deepa Thomas|
Mayuri Pal|
Tel: + 91-22-66690000

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