Mumbai, September 28, 2011: eBay India (www.eBay.in), India’s leading eCommerce marketplace, revealed that Mumbai was the second largest eCommerce Hub in the country, according to the eBay India Census 2011. Mr. Kashyap Vadapalli, Director-Category Management, eBay India, today unveiled the 4^th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. eBay Census also revealed export trends to 189 countries as well as import trends from 120 countries.

India's Top 5 eCommerce Hubs are Delhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai. According to the eBay India Census, Mr. Vadapalli revealed:

• Online Shopping is mainstream & a nationwide phenomenon: India had over 3,311 eCommerce Hubs from all 28 States and 7 Union Territories. The Top 5 States with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka & Andhra Pradesh.
• Consumers & Entrepreneurs from Rural India are increasingly plugged into eCommerce: Over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India.
• Metros (India) have a dominant share of purchases, with Tier 2 & 3 cities (Bharat) catching up fast: Metros (India) contributes 51% of all eCommerce Transactions while Tier 2 & 3 Cities (Bharat) contribute about 40% of transactions & Rural India contributing to 9% of transactions.
• Online Indians are brand savvy: eBay Census Top 5 Brand Rankings revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple & Reebok.
• Women Shoppers are increasingly addicted to shopping online: Women shoppers are buying cosmetics, jewellery, watches, fashion & fitness equipment online. Over 45% of all purchases are in the Lifestyle category.
• Electronic gadgets continue to rule the online shopper's wallet: Gadgets continue to be the most popular choice & contribute to 50% of all purchases.
• Indian Retail Exports accelerating rapidly & export to 189 countries worldwide: Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The Top 5 Countries Indians export to are United States, United Kingdom, Australia, Canada & Germany.

The eBay Census 2011 also revealed many interesting trends about the online shopping habits of Mumbaikars including:

1. Tech Savvy Residents: Technology products had the highest domestic transactions (47%) while Lifestyle products were the most popular Imports (80%)
2. Handbag Crazy: Mumbai chickas rightfully bag their glamour quotient, snagging the most handbags in the country.
3. Shower Power: Mumbai keeps the country clean with the most sales of bath & shower products.
4. Time Tellers: Mumbai keeps the world on time, exporting the most wrist watches
5. Collectors: Mumbai wishes to own a piece of the world, buying the most stamps on eBay.

Mumbai's Top 5 Bought & Sold

• Top 5 Bought: Republic of India Coins, Memory Card Readers, Bluetooth Headsets, Chronograph Watches, White Gold Diamond Rings
• Top 5 Imports: Blu Ray Movies, Natural Diamonds, Collectible Pipes, Sunglasses & Casual Tees.
• Top 5 Sold: Bath and Shower Products, Headphones, Phone Cases, 500 GB Pen Drives, Natural Diamonds.
• Top 5 Exports: Rubies, Auto Mouldings, Homeopathic Remedies, Bollywood Movies, Women's Fragrances.
• Top 5 Brands: Nokia, Apple, Samsung, Seagate, Casio

For your own free copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census.

Methodology

eBay Census 2011 research findings were based on an analysis of all online buying and selling transactions by Indians on eBay between July 1, 2010 and June 30, 2011. eBay India analysed eBay transactions over a year within the individual Indian States & Union Territories as well as the key Indian cities to identify the top Buying and Selling Hubs based on the number of transactions that have happened on the eBay India site. In addition, retail export transactions & retail import transactions between global eBayers and Indian eBayers were analysed. Interesting fun facts, unique purchases, local, national and global trends all come to light in eBay India Census 2011.

About eBay India

eBay India (www.eBay.in), India's leading eCommerce marketplace, is India's No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.

For further information, please contact:

Perfect Relations
Aditi Palav l apalav@perfectrelations.com l 99308 80 096
Takshila Chheda l tchheda@perfectrelations.com l 99200 95 751

Deepa Thomas
eBay India
Tel: + 91-22-6669000
Email:dthomas@ebay.com
eBay.in/mediacentre