February 23, 2007
eBay India, India's leading online marketplace, and Mandira Bedi today announced the launch of the eBay Cricket Mania campaign. The eBay Cricket Mania is a campaign for the 2 million strong eBay India community to express their support to Team India as they prepare for the World Cup by wearing trendy "Go India Go!" bands in the Indian tricolours and win rare cricket collectibles. eBay India is donating Rs. 5 to the deserving NGO Mouth & Foot Painting Artists (MFPA) on behalf of every eBay member who sports the patriotic and colourful bands.
The eBay India Cricket Mania rewards all buyers on eBay India with interesting cricket collectibles through the World Cup. Shop on eBay India (www.ebay.in) and be a winner of exciting cricket gifts. Every buyer who hits a single (completes 1 transaction) wins a snazzy eBay India "Go India Go!" band. If the buyer scores 2 runs (completes 2 transactions), he gets a special 100 years of cricket VCD compiled by David Gower. If the buyer scores 4 runs (completes 4 transactions), he is rewarded with a cricket ball autographed by Mandira Bedi. For all buyers hitting a sixer or completing 6 transactions, they get an original Sachin Tendulkar autographed biography – The making of a cricketer.
Rajan Mehra, Country Manager, eBay India & Mandira Bedi launched the vibrant bands and kicked off the eBay Cricket Mania campaign at an event in Delhi. Mr. Sanjay Kapoor, MD, Genesis Colors, the holding company of the label Satya Paul and Mr. Robert Felix Wiesinger, Director, MFPA were also present at the occasion.
As part of the charity fundraising initiative, eBay is also partnering with Satya Paul to auction five exclusive sarees to be sported by Mandira Bedi during the World Cup. Specially designed by Satya Paul around the cricket theme, each saree will be on auction on eBay India starting @One Paisa. Unveiled at the event by Mandira Bedi, the five designer sarees sport a medley of prints that include flags of cricketing nations, signatures of cricketing greats, a red ball theme, newspaper mastheads and cricket figurines. The collection titled 'Bowled On The Run-Way', is game centric and not country centric. The proceeds of the auction of the Satya Paul sarees from Mandira Bedi's wardrobe are also being donated to Mouth & Foot Painting Artists.
Mandira Bedi said, "I am thrilled to be associated with eBay which is one of the most exciting online brands and the India's leading online marketplace. eBay Cricket Mania gives millions of Indians the opportunity to demonstrate their cricket passion by actively participating in the World Cup campaign and winning rare cricket memorabilia."
Speaking at the occasion Mr. Rajan Mehra, Country Manager, eBay India stated, "At eBay India, we believe in engaging with the youthful online shopper by providing a shopping experience which is fun and exciting. As cricket is the national passion, we wanted to provide an opportunity for the Community to express their support for Team India at the World Cup. The eBay Cricket Mania initiative helps to build on the cricket fervor and additionally supports the noble cause of Mouth & Foot Painting Artists Association."
So come together on eBay India, shop for great products, collect 'Go India Go!' wrist bands, cheer for India and be a part of the "eBay Cricket Mania", that is all set to sweep India off its feet. In a country where cricket evokes immense passion and with the World Cup round the corner, log onto www.eBay.in and experience the eBay Cricket Mania.
About eBay India
eBay India (www.eBay.in), India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There are a wide range of products listed on eBay India in an array of categories including Apparel & Accessories, Books & Magazines, Cameras & Optics, Cars & Bikes, Coins & Stamps, Computers & Peripherals, Consumer Electronics, Fitness & Sports, Health & Beauty, Hobbies & Collectibles, Home, Décor & Furnishings, Jewellery, Kitchen & Home Appliances. Mobiles & Accessories, Movies & Music, Musical Instruments, Services & Real Estate, Tools & Hardware , Toys, Games & Baby, Travel, Tickets & Vouchers, Video & Computer Games, Watches and Everything Else. eBay India is a 100% subsidiary of eBay Inc.
About eBay
Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.
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