Mumbai, February 3, 2012
Mumbai, February 3, 2012: eBay India (www.eBay.in), India’s leading eCommerce marketplace, released the festive season’s top gadgets models & brands based on an analysis of all gadget transactions on eBay India from October 1, 2011 to December 31, 2011. The research report showcases interesting trends of India’s Top Gadget Cities, Models & Brands across 4 popular gadget categories of Laptops, Cameras, Mobile Phones & Televisions.
The most popular brands on eBay India include Samsung in the Mobile Phones category, Nikon in the Digital Camera category, Dell in the Laptop category & Sony in the TV Category. On an average day on eBay India, A mobile handset sells every 4 minutes, A laptop sells every 17 minutes & A digital camera sells every 23 minutes.
Mr. B. Muralikrishnan, Country Manager, eBay India, says, “The sheer velocity of transactions on eBay India makes it a barometer of Indian consumer demand. Savvy online shoppers from across the country are shopping 24 by 7 for a wide variety of gadget. The rankings of popular gadgets from eBay Battle of the Gadgets will provide useful research for electronics shoppers.”
eBay India Battle of the Gadgets October-December 2011 Rankings
Mobile Phone Category Rankings
Top Mobile Phone Brand: Samsung
Top Smart Phone Brand: Samsung
Top Dual SIM Phone Brand: Micromax
Top Value Phone Brand: Nokia
Top Mobile Phone Model: Samsung Galaxy Y
Top Smart Phone Model: Samsung Galaxy Y
Top Dual SIM Phone Model: Nokia C2-03
Top Value Phone Model: Micromax Q6
Top Mobile Phone City: Delhi
Staying Connected: Top Mobile Brands & Model Rankings
- Overall: Samsung is now the market leader in Mobile Phones with as much as 33% market share of all Mobile Phone transactions. Samsung Galaxy Y is the most purchased mobile model in India. Delhi is the Top Mobile Phone City in India.
- Smart Phones: Samsung also dominates Smart Phones with 1 out of every 2 smart phones purchases being from the Samsung Galaxy series. The most popular mobile Samsung Galaxy Y is also India’s most bought Smart Phone. India’s IT Hub of Bengaluru buys the most Smart Phones in the country. Touch Screen phones completely outsold QWERTY Phones.
- Dual SIM Phones: The online Indian wants to be better connected with Dual SIM Phones and 1 out of every 8 mobile phone transactions being a Dual SIM Phone. Micromax is the top Dual SIM brand but the most popular model is the Nokia C2-03. The country’s mobile phone capital Delhi is also the top purchasers of Dual SIMs. Interestingly, in contrast to Smart Phones, Dual SIM Phones were dominated by QWERTY Phones
- Value Phones: Nokia phones were most purchased in the value segment with a 60% share. However, Micromax Q6 was the most purchased Model in Value Phones. Hyderabad bought the most value phones in the country.
Digital Camera Category Rankings
Top Digital Camera Brand: Nikon
Top Compact Camera Brand: Sony
Top Long Zoom Camera Brand: Nikon
Top Digital SLR Camera Brand: Nikon
Top Digital Camera Model: Nikon COOLPIX S3100
Top Compact Camera Model: Nikon COOLPIX S3100
Top Long Zoom Camera Model: Nikon COOLPIX L120
Top Digital SLR Camera Model: Canon EOS 550D
Top Digital Camera City: Bengaluru
Preserving Memories: Top Camera Brands & Model Rankings
- Overall: Nikon is the market leader in Digital Cameras with as much as 30% market share of all Digital Camera transactions. Nikon COOLPIX S3100 is the most purchased Digital Camera in India. Bengaluru accounts for the most Digital Camera purchases in the country. October saw a definite spike in camera sales with the festive season and the peak holiday travel season.
- Compact Cameras: Sony continues as the most popular compact camera brand. However, the country’s top Digital Camera, the Nikon COOLPIX S3100 is also the most purchased compact camera. Delhi photographers buy the most compact cameras in the country. 14 Mega Pixels is the most popular compact camera resolution. Compact cameras are still the dominant category at 77 % of all Digital Camera sales.
- Long Zoom Cameras: Nikon owns the Long Zoom Category with about 56% share. Nikon COOLPIX 120 was the most bought Long Zoom camera. Delhi, was also the Long Zoom Camera capital.
- Digital SLR Cameras: Nikon also lead the Digital SLR Category although the Canon EOS 550D was the most popular model. Most professional photography enthusiasts emerged from Bengaluru.
Laptop Category Rankings
Top Laptop Brand: Dell
Top Netbook Brand: Acer
Top Tablet Brand: iberry
Top Regular Laptop Brand: Dell
Top Laptop Model: iberry BT07
Top Netbook Model: Samsung NP-N100
Top Tablet Model: iberry BT07
Top Regular Laptop Model: Dell Inspiron 14R
Top Laptop City: Bengaluru
Portable Workspace: Top Laptop Brands & Model Rankings
- Overall: Dell is the market leader in Laptops. The iberry BT07 is the most purchased laptop in India, a testament to the popularity of Tablets. Indian geeks are buying more Tablets than Regular Laptops & Netbooks at 39% share of all laptop purchases. Bengaluru bought the most laptops in India.
- Netbooks: Acer is the most popular netbook brand. However, the country's top purchased Netbook is the Samsung NP-N100. Delhi bought the most netbooks in the country. Netbooks are on a declining trend in comparison to the growth of Tablets.
- Tablets: iberry is the most popular Tablet brand with the country’s top bought laptop, the iberry BT07 also featuring as the most bought tablet. Bengaluru again features as the Tablet capital of the country.
- Regular Laptops: Dell is also the most popular Regular Laptop brand with Dell Inspiron 14R as the most bought model. Bengaluru professionals buy the most regular laptops in India.
TV Category Rankings
Top TV Brand: Sony
Top LCD Brand: Sony
Top LED TV Brand: Samsung
Top TV Model: Samsung LA32D403
Top LCD Model: Samsung LA32D403
Top LED TV Model: Samsung D5000
Top TV City: Delhi
Tele-Mania: Top TV Brand & Model Rankings
- Overall: Sony is the market leader in Laptops. Interestingly, the Samsung LA32D403 is the most purchased television in the country. 32 inches are the most popular size of TV. Delhi bought the most TVs in India.
- LCD TVs: Sony is the most popular LCD TV brand. However, the country's top purchased LCD TV is the Samsung LA32D403, also the country's top TV purchase. LCD TVs are still the most popular category with 57% share. Delhi also bought the most LCD TVs in the country.
- LED TVs: Samsung is the most popular LED TV brand. The country's top purchased LED TV is the Samsung D5000. LED TVs are gaining in popularity with a 31% share. Chennai debuted on Battle of the Gadgets as the LED TV capital.
eBay Battle of the Gadgets Methodology: eBay Battle of the Gadgets October - December 2011 research findings were based on an analysis of all gadget purchases by Indians on eBay between October 1, 2011 and December 31, 2011. The research report showcases interesting trends of India's Top Gadget Cities, Models & Brands across 4 popular gadget categories of Laptops, Cameras, Mobile Phones and Televisions.
About eBay India
eBay India (www.eBay.in), India's leading eCommerce marketplace, is India's No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
For further information, please contact:
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Movit Ramwani | mramwani@perfectrelations.com | 99207 37 228
Takshila Chheda | tchheda@perfectrelations.com | 99200 95 751
eBay India
Malini Sharma | malsharma@ebay.com | + 91-22-66690171
Deepa Thomas | dthomas@ebay.com | + 91-22-66690170
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