Mumbai, March 11, 2014:
Mumbai, March 11, 2014: eBay India (www.eBay.in), India's leading eCommerce marketplace has launched a Way Too Fab (WTF) campaign for its 9th birthday bash. The 9 day extravaganza from March 12 – 20, 2014 offers consumers great deals on popular gadget & lifestyle categories – Mobiles, Laptops, Tablets, Cameras, TVs, Memory Devices, Home Audio, Air Conditioners, Perfumes, Car Electronics, Fitness & Sports, Home & Living, Kitchen, Watches, Men's Clothing, Jewellery and Women's Apparel.
As part of the celebration, eBay India will be creating a special page www.ebay.in/waytoofab that will allow any user who purchases products more than INR 500 on March 12, 13 and 14, 2014, to spin the Wheel of Magic. Every spin offers consumers an assured gift ranging from special coupons to mobile phones and tablets to name a few. There will also be special Hot Cake Deals on 9 products every day across the Gadgets and Lifestyle category apart from 'Cherry on the Cake' deals across 2,000 product categories on eBay India.
To celebrate its birthday with its 2.3 million social media fans, eBay India has planned a host of party games. They have created a virtual Birthday Bash through a special microsite www.waytoofab.com to host various games through applications across all their social media platforms viz Facebook, Twitter and Instagram.
On the first day, March 12, 2014, consumers will need to impress eBay's party bouncer, the comedian Suresh Menon, with their jokes and wisecracks to get invited to the birthday bash. Consumers who manage to make Suresh Menon laugh will get gratified with eBay coupons.
On the second and third day, March 13 & 14, 2014, eBay India’s Instagram page will host a 'selfie’ contest where all their users will be asked to share selfies in their best party attire. Lucky winners will get fantastic gifts by eBay India.
On the fourth day, March 15, 2014, eBay India will play 'musical tweets' with their Twitter followers. A special app with a Twitter plugin will be created, asking users to tweet with the hash tag. These tweets will appear to pass through a chair placed on the screen. There will be music played in the background with tweets appearing on this chair. The tweet that appears to be on the chair once the music stops at regular intervals will be declared as the winner.
On the fifth, sixth, seventh and eighth day, March 16,17, 18 & 19, 2014, an interesting application on eBay India's Facebook page will allow its fans to play 'spin the bottle'. There will be a bottle placed in the center of the plugin with their fans’ Facebook profile pictures around it. The bottle will spin and stop along with a background music. The picture that the bottle points towards when the music stops wins this game and the fan gets gratified by eBay India.
On the ninth day of the birthday bash, March 20, 2014, eBay India will play 'bottoms up' with its Twitter followers. Under this game, an application will allow followers to see a filled glass which depletes with every tweet. The idea is to finish as many glasses as possible by tweeting multiple times in a stipulated time frame. At the end of every hour, the user with maximum bottoms up wins the prize.
Commenting on the celebrations around eBay’s 9th anniversary in India, Ms. Deepa Thomas, eCommerce Evangelist, eBay India, said "The eBay India Way Too Fab birthday bash is a way to thank our customers for the overwhelming response they have given us in the last 9 years. With extremely engaging and interesting activations, we invite all online shoppers to be a part of our celebration."
So brace yourself to celebrate and shop till you drop at eBay India’s Way Too Fab birthday bash from March 12 to March 20, 2014!
About eBay India
eBay India (www.eBay.in), India's leading eCommerce marketplace, is India's No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
For further information, please contact:
Perfect Relations
Nandini Sharma | nandinis@perfectrelations.com | 9820756993
Movit Ramwani | mramwani@perfectrelations.com | 9920737228
eBay India
Deepa Thomas | dthomas@ebay.com | + 91-22-66690170
Malini Sharma | malsharma@ebay.com | + 91-22-66690171
www.eBay.in/mediacentre
