Mumbai, June 6, 2012
Mumbai, June 6, 2012: eBay India (www.eBay.in), India’s leading eCommerce marketplace, announced the eBay Swimwear Barometer, which gauges swimwear popularity basis the number of products available for sale on eBay India. Bikini leads the eBay Swimwear Barometer amongst the products followed by bikini bottoms & one-piece swimwear. The eBay Swimwear Barometer chooses the Top 12 swimwear products listed on eBay India and eBay Global EasyBuy.
Abhimanyu Lal, Head - Category Management, eBay India, says, “The eBay Swimwear Barometer provides a fun way to track swimwear product popularity & salability. In India, the demand for bikinis and beachwear is picking up. Women are most comfortable shopping online for swimwear as it provides them complete privacy at their convenience, without having to go through the hassle of dealing with men across the shop counter while providing them with access to huge variety of styles, fabrics & colours at great value.”
eBay Swimwear Barometer
| Sr. No. |
Name of swimwear |
Live Listings |
| 1 |
Bikini |
27392 |
| 2 |
Bikini Bottom |
26305 |
| 3 |
One-Piece |
17396 |
| 4 |
Bikini Top |
9896 |
| 5 |
Cover-Up |
8047 |
| 6 |
Tankini |
7039 |
| 7 |
Tankini Top |
4990 |
| 8 |
Swimdress |
2177 |
| 9 |
Swim Skirt |
1980 |
| 10 |
Monokini |
1877 |
| 11 |
Board Shorts |
1176 |
| 12 |
Boy Shorts |
543 |
The eBay Swimwear Barometer ranks Bikini at number one with 27,392 listings on ebay India and eBay Global EasyBuy followed by bikini bottom and one-piece swimwear at the second and third position with 26305 & 17396 listings. Bikini Top ranks number four with cover-up, tankini and tankini top following suit at number five, six and seven respectively. swimdresses, swim skirts, monokini, board shorts and boy shorts show up at the bottom of the list.
The eBay Swimwear Barometer has ranked Top 12 swimwear product listings. The range of products is available on www.ebay.in.
About eBay India
eBay India (www.eBay.in), India's leading eCommerce marketplace, is India's No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
For further information, please contact:
Perfect Relations
Movit Ramwani | mramwani@perfectrelations.com | 99207 37 228
Juilee Manjrekar | jmanjrekar@perfectrelations.com | 98339 48 363
eBay India
Malini Sharma | malsharma@ebay.com | + 91-22-66690171
Deepa Thomas | dthomas@ebay.com | + 91-22-66690170
www.eBay.in/mediacentre
