Mumbai, August 20, 2010: eBay India (www.eBay.in), India’s leading eCommerce marketplace, in association with the vivacious Genelia D’souza, unveiled the eBay DreamHouse today. The eBay DreamHouse, a three room apartment, located in the heart of Bandra has been recreated by Genelia in different colorful themes of her choice, from items bought only on eBay India and within a given budget.

The challenge posed to Genelia by eBay India was to transform her new empty apartment into an attractive home with all the furniture, gadgets, décor etc only bought on eBay India. The Dreamhouse Challenge provided her with a budget of Rs. 4,50,000 and two weeks to browse eBay, identify items for the unique look she wanted to create, place orders with the sellers & set up the Dreamhouse. The house created by Genelia, exhibits her various personas and vary from contemporary chic in the living room to the glam look in the bedroom to a sporty study. A total of 103 products were bought on eBay India (www.ebay.in) & eBay Global EasyBuy (www.ebay.in/geb) from 62 sellers in India & USA. On eBay Global EasyBuy which provides Indian shoppers with instant access to an unprecedented 18 million products in Indian Rupees, Genelia was able to pick up 24 home décor & collectible products from USA to give finishing touches to her Dreamhouse. Genelia showed her soft spot for Charities by buying unique items from eBay Charities - Save the Children, Rara Foundation, CRY, Aseema & Women’s India Trust. Log on to www.ebay.in/dreamhouse to tour the eBay DreamHouse that Genelia created.

Speaking on the occasion, Genelia D’souza said, “Your home is an extension of your personality, built on memories and the objects that you love and desire. Shopping to do up an entire house on a budget was an exciting challenge as the online experience was positively different from a physical shopping spree. My schedule leaves me with little time to shop around in a store to pick out items I would ideally like for my house. eBay reduced the effort, as the one-stop-shop with a wide variety of products across categories that caters to my taste. Once I discovered the excellent deals and great bargains on offer, I just couldn’t stop shopping.”

Mr. Muralikrishnan B, Director — Marketing, eBay India said, “eBay Dream House is a concept to showcase the wide range of products across lifestyle & gadget categories available to suit all price points to do up a house of your choice. Genelia is vivacious, witty and a popular personality. Just like eBay India has a world full of exciting, interesting discoveries; Genelia’s multi-faceted personality made her the natural choice to demonstrate this concept. Genelia has delighted us with her enthusiasm and time invested on searching and shopping for the perfect items for her new home.”

eBay India also announced the launch of ‘eDen’, a Facebook application that consumers can use to create their very own virtual DreamHouse. Speaking on this aspect, Mr. Muralikrishnan B said, “DreamHouse as a concept by itself is very innovative and fun. With social networking becoming a very popular hobby among consumers, we conceptualized the idea of developing and adding the “eDen” application to this unique concept. eDen provides a virtual insight into the DreamHouse concept, where in game play players shop for a virtual house, socialize with neighbours & gain levels & coolness points. eDen is a fun way for Facebook users to envision & execute their Dreamhouse virtually.”

Evolving lifestyles and busy schedules for today’s consumer has led to a substantial increase in the demand for lifestyle & technology products being bought online whether gadgets, electronics, apparel, furniture or even collectibles. An increasing number of buyers now shop online when it comes to styling their Dreamhomes. eBay India brings a treasure trove of products for your home with the simple click of your mouse. Come and discover the endless possibilities for your home at www.ebay.in.

About eBay India

eBay India ( www.eBay.in ), India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There is a wide range of products listed on eBay India in an array of categories including Technology, Lifestyle, Collectibles and Media. eBay India is a 100% subsidiary of eBay Inc.

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