Mumbai, April 13, 2011: eBay India (www.ebay.in), India’s leading eCommerce Marketplace, unveil’s the much awaited Battle of the Fans. The eBay India Battle of the Fans is an eBay Property which measures the popularity of an IPL team by the relative quantity of team merchandise bought by fans on eBay India. The 10 T20 teams - Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Royal Challengers Bangalore, Kolkata Knight Riders, Deccan Chargers, Rajasthan Royals, Delhi Daredevils, Pune Warriors India and Kochi Tuskers Kerala – are all contenders in the Battle of the Fans.

As the cricketers are scoring hits in the matches to move the scoreboard, their fans are battling it out online by purchasing respective team merchandise to support their favourite teams. Topping the charts, in the first place we have the Mumbai Indians at 33% followed by Pune Warriors India at 21%, Chennai Super Kings at 14%, Kolkata Knight Riders at 13% and Kochi Tuskers Kerala at 9% in the Top 5. At the sixth, seventh, eighth, ninth and tenth position we have Deccan Chargers at 5%, Delhi Daredevils at 3%, Royal Challengers Bangalore at 1%, Kings XI Punjab at 1% and Rajasthan Royals.

Deepa Thomas, Senior Manager - Pop Culture, eBay India, “T20 Battle of the Fans is a great barometer of team popularity every Season. Its great to see the two new teams zoom into the Top 5 with Pune Warriors India at No. 2 and Kochi Tuskers Kerala at No. 5. Consumers can impact the Battle of the Fans ranking by showing their support for the T20 team of their choice. ”

The T20 team merchandise on offer includes jerseys, t-shirts, caps, footwear and a wide range of fan gear from backpacks, key chains, fan capes, bottle chillers, cushions, collectibles, cheering sticks, wrist bands and even trumpets. The T20 team Jerseys range from between Rs. 400 to Rs. 2000. Enthusiasts can also grab exciting Fangear and collectibles priced between Rs. 15 to Rs. 400.

Log onto www.ebay.in/t20 to start shopping or view the Battle of the Fans

About eBay India

eBay India ( www.eBay.in ), India 's leading online marketplace, is India 's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There is a wide range of products listed on eBay India in an array of categories including Technology, Lifestyle, Collectibles and Media. eBay India is a 100% subsidiary of eBay Inc.

For further information, please contact:
Perfect Relations
Niharika Wandrekar l nwandrekar@perfectrelations.com l 98200 66 662
Takshila Chheda l tchheda@perfectrelations.com l 99200 95 751

For further information, please contact:
Deepa Thomas | dthomas@ebay.com
Mayuri Pal | mapal@ebay.com
eBay India
Tel: + 91-22-6669000
eBay.in/mediacentre