eBay India (www.ebay.in), India's leading eCommerce marketplace , announced the launch of a new integrated communication campaign with the theme of “ Scorching Hot Deals on eBay.” The new eBay Campaign aims at highlighting eBay India as the destination for the best deals through a series of unique, summer themed television commercials. The clutter-breaking campaign portrays consumers gearing up for shopping on eBay India's scorching hot deals with sunglasses & ice cubes. The whacky & irreverent format is cleverly designed to appeal to audiences.

The campaign highlights the hottest deals and steals that eBay India has to offer its customers. It will also encourage consumers to log onto eBay India for great offers, Daily Deals & Deals Of The Week at attractive prices. Consumers are spoilt for choice with a variety of products bought at unbelievable discounted rates with savings upto 70%. Choose from gadgets, gizmos, apparel, books, and movies among many other categories.

Mr. Muralikrishnan B, Director – Marketing & Product Management, eBay India says “Our endeavour with the eBay “Scorching Hot Deals” campaign is to tap the growing number of online users in the country. With this campaign we aim to make consumers aware that eBay is a one stop shop for desired products made available at the best price. We would like to reinforce online shopping as a delightful experience and establish eBay India as the best place for great variety and super, safe deals. "

Scheduled for a high-voltage, nationwide launch on May 26, 2010, the campaign has been developed by Piyush Raghani and produced by Old School Films. The campaign will roll out nationally, with a combination of TV & Outdoor Hoardings, digital and social mediums to drive awareness and encourage Indians to shop their heart out this summer without a sweat.

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