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eBay India unveils the Battle of the Fans with Kings XI Punjab leading
Battle of the fans is a barometer of IPL Merchandise popularity on eBay
Mumbai, May 8, 2009

eBay India, India's leading eCommerce marketplace, which is the one stop online destination for IPL 2009 merchandise, today announces a unique Barometer – Battle of the Fans. The eBay Battle of the Fans is a barometer which measures the popularity of an IPL team by the quantity of team merchandise bought by fans on eBay. The 8 IPL teams - Kings XI Punjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals – are all contenders in the Battle of the Fans.

As the cricketers battle it out in the matches to move the score board and points tally, their fans around the world battle it out online by buying the maximum IPL merchandise of their favourite team on eBay. Topping the IPL Battle of the Fans, is Kings XI Punjab at 32% of all merchandise, followed by Delhi Daredevils at 17% and Deccan Chargers at 15%. Kolkata Knight Riders and Rajasthan Royals make up the Top 5 in clearly indicating that team popularity is heavily influenced by the Bollywood star owners. At the sixth, seventh and eighth position are Mumbai Indians, Chennai Super Kings and Royal Challengers Bangalore. Updated daily, all sports fans can move the Battle of the Fans by logging onto www.eBay/ipl and buying merchandise of their favourite IPL team.

eBay Cricket Barometer vis-a-vis the team's ranking in IPL

The IPL merchandise on offer on eBay India inc ludes jerseys, tshirts, caps, footwear and a wide range of fan gear from backpacks, key chains, fan capes, bottle chillers, collectibles, cheering sticks, tattoos, wrist bands and even trumpets. The IPL Jerseys and Tshirts range from between Rs. 300 to Rs. 2999. The Footwear ranges from Rs. 500 – Rs. 2499. The Fangear and collectibles are between Rs. 15 to Rs. 300. Sports fans from Finland, Spain, Ireland, Germany, UAE, USA, Australia, New Zealand and UK are joining Indian sports lovers in buying IPL Merchandise and living the game.

So log on to www.ebay.in/ipl to own the official merchandise and make your favorite team top the Battle of the Fans.

About eBay India

eBay India ( www.eBay.in), India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, fixed price and classifieds modes of person-to-person trading. There is a wide range of products listed on eBay India in an array of categories including Apparel & Accessories, Books & Magazines, Cameras & Optics, Cars & Bikes, Coins & Stamps, Computers & Peripherals, Consumer Electronics, Fitness & Sports, Health & Beauty, Hobbies & Collectibles, Home, Décor & Furnishings, Jewellery, Kitchen & Home Appliances. Mobiles & Accessories, Movies & Music, Musical Instruments, Services & Real Estate, Tools & Hardware, Toys, Games & Baby, Travel, Tickets & Vouchers, Video & Computer Games, Watches and Everything Else. eBay India is a 100% subsidiary of eBay Inc.