Mumbai, October 22, 2009
The October Joy of Giving week Charity Auction of an exclusive private coaching camp with Sachin Tendulkar on eBay India (www.ebay.in) has successfully closed at ( Rupees Twelve Lacs ) Rs.12,00,000. The Sachin private coaching camp is the most expensive transaction on eBay India till date.
The auction to win a one day private cricket coaching camp by master blaster Sachin Tendulkar on eBay India ended with 99 bidders and 1,024 unique visitors. The final hours of the auction saw a bidding war which resulted in a tie between a Whirlpool employee and two philanthropists who both bid Rupees Six Lac each for this unique once-in-a-lifetime opportunity. While Whirlpool saw this as an opportunity to give some of their star performing employees a reward, the philanthropists were seeking to give underprivileged children the chance of a lifetime! . The tied winners agreed to pool in their bids, with Sachin too agreeing to coach both sets of bid winners – the resultant Rs12 lacs will be donated to Apnalaya , a charity supported by Sachin.
The master blaster has created one more record of sorts by becoming part of the highest transactions ever on eBay India . The Sachin charity auction was an initiative of the eBay India Charity Fundraising programme, dedicated to helping NGOs create awareness through cause marketing and auctioning celebrity memorabilia and merchandise for sale to millions of global and Indian users.
Master blaster Sachin Tendulkar offered a 1 day cricket coaching camp to raise funds for the NGO Apnalaya. The camp will start at 9am and last for 3 hours, followed by lunch with Sachin Tendulkar, and some photo opportunities. The entire event will end at 2pm. It will include coaching on batting technique, inputs on fitness, practice routines to follow, developing “match readiness” and psychological training.
About eBay India's Charity Fundraising programme
eBay India Charity Fundraising programme is a special section dedicated to NGOs & Socially Responsible Corporates and enables recognized charities to create awareness, raise funds and also list products and merchandise for sale to millions of global and Indian users. In India, eBay has raised over 1.64 crores for NGOs through celebrity and high profile listings as well as direct donations. Log on to www.ebay.in/charity to know more.
