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Subscriptions & Fees
eBay Stores offers three subscription tiers to meet the varied needs of sellers looking to maximize their ecommerce presence. Learn more about the features and benefits of each tier, and choose the Store that's right for you!
eBay Stores Subscription Tiers: |
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Basic Store |
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An easy-to-use and affordable solution for sellers who are just starting out.
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Featured Store |
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A more comprehensive solution for sellers who want to aggressively grow their online business. Learn more |
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Anchor Store |
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An advanced solution for higher-volume sellers who want maximum exposure on eBay.
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Pricing |
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Basic |
Featured |
Anchor |
| Monthly Subscription Fee |
$15.95
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$49.95
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$499.95 |
No One-Time Set-Up Fee Many e-commerce providers charge a set-up fee, but not eBay Stores |
$0 |
$0 |
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Sales Management Tools Selling efficiently in volume requires tools to save time-eBay Stores provides valuable FREE subscriptions to help you succeed. |
$0 Selling Manager (reg. $4.99/month) |
$0 Selling Manager Pro (reg. $15.99/month) |
$0 Selling Manager Pro (reg. $15.99/month) |

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Detailed Feature Comparison |
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Basic |
Featured |
Anchor |
Customer Support Get dedicated phone support when you need it. |
Mon through Fri 6am - 6 pm PST |
Mon through Fri 6am - 6 pm PST |
Dedicated 24 hour support |

| Build Your Store |
Basic |
Featured |
Anchor |
Store Home Page and Unlimited Product Pages A single, branded place on the web where all your listings live. |
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Custom Pages Use customizable pages to boost your brand, communicate store policies, and connect with customers. |
5 pages |
10 pages |
15 pages |
Customized Web Address Get your very own URL (www.stores.ebay.com/yourstorename) so you can drive buyers directly to your Store. |
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Promotion Boxes Highlight featured merchandise in your Store to trigger sales. |
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Store Categories Help buyers browse your Store with up to 300 custom categories. |
300 |
300 |
300 |
Custom Store Header Create a customized, branded header with merchandising and featured product links. |
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eBay Header Reduction Minimize the size of the eBay header and emphasize your own logo and branding. |
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| Manage Your Sales |
Basic |
Featured |
Anchor |
Access to Store Inventory listing format In addition to Auction-style and Fixed Price, eBay Stores subscribers get access to this listing format which has a longer duration and lower Insertion Fees but provides limited visibility. Store Inventory fees are tiered based on an item's Buy It Now price. |
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FREE Sales Management Tools Use these valuable FREE tools to help you save time, improve customer satisfaction, and scale your business. |
Selling Manager (reg. $4.99/month) |
Selling Manager Pro (reg. $15.99/month) |
Selling Manager Pro (reg. $15.99/month) |
Markdown Manager Attract more buyers by offering discounted pricing on your items! |
Manage 250 Listings/day |
Manage 2,500 Listings/day |
Manage 5,000 Listings/day |
Vacation Hold Put your listings and Store "on hold" while you're away. |
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Picture Manager Includes hosting for your Store logos and custom page images. |
1 MB free |
1 MB free and $5 off subscription |
1 GB free plus free subscription |

| Promote Your Store |
Basic |
Featured |
Anchor |
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| On eBay |
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| Increased Exposure on eBay |
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Stores logo appears next to your Store name in listings. |
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All listings include an additional "See All Items Listed in Your Store" link. |
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Listings show up in eBay Stores gateway search and browse results. |
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Store name appears in “Shop eBay Stores” area of matching search results. |
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Sometimes |
Frequently |
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Rotating promotional placement on eBay Stores gateway |
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Text link at center of page |
Store logo at top of page |
Cross-Promotions Control which additional items are displayed on your Item, Bid Confirm and Purchase Confirm pages. |
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Listing Frame Add your Store header, search box, and category navigation to all of your listings. |
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HTML Builder Easily create links to your Store from emails, other Web sites, and listings. |
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| Off eBay |
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Email Marketing Keep your customers coming back with customized e-newsletters and promotional emails. |
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5,000 emails/month |
5,000 emails/month |
5,000 emails/month |
Promotional Flyers Create promotional flyers and include them with your shipments to drive repeat business. |
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Listing Feeds Automatically publish and send product data to customers or comparison shopping sites via RSS Feeds. |
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Store Referral Credit Refer customers to your Store from printed flyers, emails, and other Web sites and get a 75% rebate on Final Value Fees. |
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| Track Your Success |
Basic |
Featured |
Anchor |
Traffic Reports Review and analyze your Store traffic to improve your merchandising and listing strategy. |
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Advanced data |
Advanced data |
Accounting Assistant Speed through bookkeeping-great for QuickBooks users! |
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For a closer look at what's in an eBay Store, check out our Anatomy of a Store page.
More information about eBay and eBay Stores fees
All eBay sellers, including those with eBay Stores subscriptions, pay Listing and Final Value Fees. These Listing and Final Value Fees vary based on the listing format (Auction-style, Fixed Price, Store Inventory). Learn more about eBay Fees.
In addition to Listing and Final Value Fees, eBay Stores sellers pay the monthly subscription fee corresponding to their Store tier. Learn more about eBay Stores fees. |
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Store Inventory
eBay Stores subscribers enjoy exclusive access to the Store Inventory listing format to complement their Auction-style and Fixed-Price listings. With Insertion fees starting at $0.05 for any quantity of a single item for 30 days, Store Inventory is an economical way to list for longer durations on eBay.
Regardless of listing format (Auction-style, Fixed Price, or Store Inventory), all of your eBay listings appear in your Store. Store Inventory listings also appear after Auction-style and Fixed Price listings in eBay search and browse results in specific cases. Learn more about Store Inventory. |
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Get all this and more starting at $15.95 a month.
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** Based on data from eBay Stores survey, June 2005. No representation is made that your actual sales will increase after opening an eBay Store.
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