Mobiles & Accessories category

What are the Changes in Mobiles and Accessories category?
In order to improve the user experience of our buyers and sellers in Mobiles and Accessories Category, we are introducing a new pricing structure for this category.

Listings in Mobiles & Accessories Category will be subject to tiered Listing Fees and revised Final Value Fees.

Why is eBay making these pricing changes?
From time to time, it's necessary for us to adjust fees in order to manage the overall health of the eBay marketplace. In the case of this new fees structure for the Mobile & Accessories category, the changes are part of an initiative to improve the Mobile & Accessories seller and buyer experience.

What is the new fee structure applicable to the Mobiles and Accessories Category?
The new fee structure for Mobiles and Accessories Category is as follows:

Item Selling Price (Rs.)	Listing Fee on Start Price/ BIN Price	Final Value Fee on End Price/BIN Price	Gallery Fees
<=2,500	Rs. 3	4.75% of the closing price, minimum Rs. 3.00	Free
2,501 – 10,000	Rs. 4	4.75% of the initial Rs. 2500 (Rs. 118.75), plus 2.25% of the remaining closing value	Free
> 10,000	Rs. 5	4.75% of the initial Rs. 2500 (Rs. 118.75), plus 2.25% of the remaining closing value	Free

All listings in the Mobiles & Accessories Category for all formats (i.e. BIN, SIF, Chinese & Dutch Auctions), live from 11:59 PM on 3rd December 2006, will be subject to the new pricing structure

Listing Fees in the Mobiles and Accessories Category will be charged on the start price or BIN price of the listing. For example, an item listed in auction with a start price less than or equal to Rs.2,500 will be charged listing fees of Rs.3/- even if the final price of the product (auction ended price) is >Rs.2,500

Final Value Fees will be charged on the End Price and is applicable to all successfully sold "Mobiles and Accessories" items

The Listing fee will be credited if your item does not sell successfully (including Unpaid Item) for the first time, but is successfully sold in the 1st relist instance.

No Gallery Fees will be charged for listings in the Mobiles and Accessories Category. Please note that sellers will need to select Gallery while creating the listing to avail the feature.

All other feature fees, such as home page featured, highlight, secondary category fee etc will remain unchanged.

What is the eligibility criterion for the listing fee credit in case the listing is not sold successfully in the 1st relist instance?

You must relist the item within 90 days of the closing date of the original listing.
You relist the item by clicking the "relist your item" button on the item page for the ended listing
Only the first relisting of an item is eligible. Subsequent relistings of the same item don't qualify.
If the relisted item doesn't sell the first time you relist it, we won't credit the Listing Fee.
Shop Inventory Format and Multiple Item ("Dutch") auctions do not qualify for credit
The starting price you set for the relisted item must not be greater than that of the original listing.
If the original listing did not have a reserve price, and you add one to the relisted item, it won't qualify for an Listing Fee credit.
If the original listing did have a reserve price, and you increase the reserve price when you relist, it won't qualify for an Listing Fee credit.

Note: We won't credit fees for options such as Bold, Highlight etc. After your relisted item is sold, you'll be charged the applicable Final Value Fee.

What to do if the original listing had a non-paying bidder or the buyer returned the item for a refund?

Before you relist the item, file an Unpaid Item dispute for the original listing and request a Final Value Fee credit when you close the dispute. You can close the dispute after the buyer has responded at least once, or if the buyer does not respond within 7 days.

You have several options to choose from when you close the dispute:

"We've agreed not to complete the transaction".
With this option, the buyer does not receive an Unpaid Item Strike. You'll receive a Final Value Fee credit and the item will become eligible for an Listing Fee credit when you relist it.
"I no longer wish to communicate with or wait for the buyer".
With this option, the buyer receives an Unpaid Item strike. You'll receive a Final Value Fee credit, and the item will become eligible for an Listing Fee credit when you relist it.
"We've completed the transaction and we're both satisfied".
You should only choose this option if the buyer has paid for the item because you won't get a credit.

Wait until we've credited the Final Value Fee to your account before you relist the item.

If you are having problems with non-paying bidders: You can block specific members or members with low feedback from bidding on your items.

What is the process for claiming Listing Fee credits?
You don't have to apply for or request the Listing Fee credit. As long as your relisted item fulfils the criteria below, the Listing Fee will be automatically credited to your seller account as soon as the relisted item is sold.

Which Sellers will be impacted by the change?

All sellers listing in the Mobile and Accessories Category on eBay India

Sellers who have listed more than 20 listings (>20 listings) in any eBay category, since their time of registration on eBay, will be charged Listing Fees on ALL future listings made by them in the Mobiles and Accessories Category (ONLY).

Sellers who have listed 20 or fewer listings (<=20 listings) in any eBay category will not be charged the new Listing Fees in the Mobiles and Accessories category

All sellers listing in the Mobile and Accessories Category are subject to the reduced Final Value Fees structure.

Example: User celldeal has made 7 listings on eBay, since his registration on eBay. What is the fees structure applicable for the user?
For user celldeal, his next 13 listings made in any category including Mobiles and Accessories category, will not be subject to listing fees. Further, his listings in the Mobiles and Accessories category will be subject to the new Final Value Fees along with the free gallery. From his 21st listings onwards, ALL his listings made in the Mobiles and Accessories category (ONLY) will be subject to Listing Fees, Revised Final Value fees and Free Gallery.

Example: User mobiledeal has made 20 listings on eBay, since his registration on eBay. What is the fees structure applicable for the user?
From the next listing onwards, ALL listings made by the user mobiledeal in the Mobiles and Accessories category will be subject to listing fees, Revised Final Value Fees and Free Gallery. However, the fees for his listings made in Camera n Optics or any other category shall remain unchanged.

From when are the changes applicable?
The Listing fees and new Final value fees in the Mobile & Accessories category will be effective as of from 11:59 PM on Thursday, 3rd December 2006

If I schedule listings via a selling tool, such as Selling Manager, before 3rd December, 2006, which price will I be charged?
Starting 11:59 PM on 3rd December 2006, ALL listings in the Mobiles & Accessories Category for all formats (i.e. BIN, SIF, Chinese & Dutch Auctions), will be subject to the new pricing structure. This will be irrespective of when the listings were created.

If I start my auction listing at Rs. 1000, which closes at Rs. 8000, what will be the applicable fees?
The applicable fees are as follows:
Listing fee - Rs. 3.00
Final Value Fee (4.75% * 2500) + (2.25 * 5500) - Rs. 242.50
Total fee payable - Rs. 245.50

If I list 5 products, with each product starting at Rs. 1000, and sucnessfully sell 2 of them, what will be the listing fee and final value fee that will be applicable?
Since the start price of your listing will be 5000 (1000x5), the Listing fee applicable to you will be Rs. 4. For the 2 products that you have successfully sold, the applicable final value fee will be Rs. 95 (1000 x 4.75% x 2)

How do I manage my business to accommodate the changes?
As a seller, how shall I adjust my business plan to accommodate the changes? We understand that our sellers in the Mobiles and Accessories category will need to make changes to their business plan to accommodate the above mentioned changes. To understand the impact of the above changes on your business, we will encourage you to check the Managing Your Business Strategy section which can help you understand important metrics that will help you determine your new listing strategy.

We also encourage you to use our Customer Support Resources to understand how this change will impact your business and discuss your options for adjusting your eBay selling strategy to minimize impact to your bottom line.

Managing Your Business Strategy

To manage and optimize your listing strategy to accommodate the changes, you might find the following information useful.

Total Sales: Total sales are a fundamental indicator of the health of your business, as it is the aggregate measure of performance over a given period of time.

Average Selling Price (ASP): The Average Selling Price (ASP) of all the items you sell is also a critical metric. To calculate your ASP, divide your total sales by total items sold.

Conversion Rate: Conversion rate is the total number of items you've sold divided by the total number of items you've listed. A full understanding of Conversion Rates by format (Auction vs. BIN), product, and price point allows you to offer the right product at the right price. This further ensures that you get the best possible sales volume and profit margins.

For example, if the conversion rate of handsets in the price range of 8000 is greater than that of price range of 14000, you might want to focus more on the 8000 range handsets.

We encourage our sellers to take the following steps to identify the right listings that can help your business grow. 1. Evaluate all your listings in Mobiles and Accessories category and identify all listings that have sold. Ensure that you retain/relist all those items in your listing profile

2. Identify listings that did not sell and possible reasons for the same. Some possible reasons are
a. Was the price in line with market price?
b. Did the listing have gallery item?
c. Was your description right?

3. Identify the ones that you think have potential to sell and ensure they are correctly priced and described for sale.

By doing the above, we expect your total sales and conversion rates to improve.

Why did eBay choose the Mobile & Accessories category?
Mobile & Accessories Category is one of our largest categories with strong buyer and seller interest. We fees the time is therefore appropriate to introduce nominal listing fees in a bid to boost category vibrancy, buyer find-ability and therefore improve overall seller business.

What are the success metrics on which you will evaluate the introduction of listing fees?
We will evaluate the success of this measure on the basis of buyer find-ability improvements and the boost to a seller's overall business through quantities sold and turnover.

Could the success of this introduction lead to your introducing site wide listing fees or increasing the scope to other categories?
There are currently no plans of introducing Listing Fees in other categories, we will continue to evaluate methods of improving marketplace health and vibrancy and shall keep our community members informed of the same.

What are the Fees changes in Categories others than Mobile and Accessories and Feature/Tool Fees?
For all other categories, the current pricing structure remains unchanged. Prices of all featured fees, like bold, highlight, Home page featured, scheduled listings etc remain unchanged for the Mobiles and Accessories category

I do not list in Mobile category. How will I be impacted?
You will not be impacted by this new pricing change in the Mobile & Accessories category. The new fees structure will be applicable only to sellers listing in the Mobiles and Accessories category.