Keyword spamming occurs when members place brand names or other inappropriate keywords in a title or description for the purpose of gaining attention or diverting members to a listing. The searchable text sellers place in listings must be directly relevant to the item being sold.
Amit has a backpack he'd like to sell on eBay. It's not a brand-name backpack, so he's concerned that if he just lists it as a "backpack", no one will find his listing. He often carries his Apple iPod with Sony headphones in his backpack, so he decides to list his generic backpack as "Black backpack fits iPod w/Sony headphones". Is it ok for Amit to list his backpack this way?