Making buyers aware of your eBay Shop and your items is the key to your success. Here are some ways to promote your Shop.

Promoting your Shop on eBay

• Make the most of your Auction-style and Buy It Now listings
  The most successful eBay Shop sellers bring buyers to their Shop through their Auction-style and Buy It Now listings, which appear in regular searches and categories on eBay. In your item descriptions, include links to pages in your Shop such as: the home page, Shop categories, and so forth. Use the listing header to incorporate your Shop's visuals (colours, logo, and theme), as well as links to your other Shop pages and categories in all of your item descriptions.
  

• Take advantage of Shop Marketing tools

  eBay offers a number of marketing tools that you can use to promote your shop including email marketing, a customised listing header, cross-promotions, and listing feeds. You can access these tools by clicking the “Marketing Tools” link in My eBay.

• Custom listing header
  Set up your own banner, called a listing header, to promote your Shop on listings and to brand your Shop and further enhance the buyer experience.

• Use your About Me page
  Create an About Me page and devote it to your Shop: describe your business, include links to your Shop, incorporate your Shop's visuals, and so forth. Once you create this page, users can click the "me" icon that always appears next to your user ID to learn more about you.

• Upgrade your subscription level
  Upgrade your subscription level for more exposure on eBay Shops search pages, as well as other parts of eBay.

• Include your Shop name in Discussion Board posts
  When you communicate with other members of the eBay Community on eBay's Discussion Boards, include your Shop name and URL as part of your signature.

Promoting your Shop outside of eBay

• Promote your Shop in emails and printed materials
  Always include your Shop name and URL, and your branding elements (theme, colors, logo) in all your correspondence with buyers (such as emails and packing slips), as well as advertisements. Also, take advantage of your Shop’s email marketing newsletters, which you can use to send customised email campaigns to your buyers. Create a promotional flyer to include in your shipping and to send out to customers.

• Optimize your Shop for Internet search engines
  Match the text in your Shop to the keywords users might enter when searching for the types of items that you're selling. This increases your Shop's chances of appearing in their search results. Include these keywords in your Shop name, Shop category names, and the content on your custom pages.

• Include your listings in product search engines.
  Arrange to have your Buy It Now items appear on shopping comparison Web sites. Set up partnerships with these sites and export a file of your listings to enable your partners to access up-to-date information about your listings.

Other tips

• Register your domain name
  Create a Shop URL that's easy for buyers to remember by registering a domain name (for example, www.fancyclocks.com). Buyers who go to your domain name will be automatically forwarded to your Shop's home page.

• Check your Shop Traffic Reports.
  Examine your Shop Traffic Reports to find out where your visitors are coming from and where they go in your Shop. This information can help you to create a marketing strategy.