In this article
Sales
Fees
Unpaid items
Sales by category
Sales by format
Sales by ending day
This article explains the metrics in Sales Reports Plus and offers some tips on how you can use this information to understand your business.
Notes:
Sales and fees metrics are provided on a weekly and monthly basis as part of your Sales Reports Plus subscription.
Sales Reports Plus provides metrics on items sold. Real Estate sales activity isn't included in the reports.
Sales
Use the data in this section to understand how your sales have changed and to identify which factors contributed to that change.
Sales
The total amount of money you made from item sales. This amount is based on the final sale prices of the item and doesn't include shipping or handling costs that you may have charged buyers.
Period-to-period sales growth (week-to-week or month-to-month)
The percentage of sales increase or decrease compared to the previous time period.
Ended listings
The number of your listings that ended, with or without a sale.
Ended items
The number of items in your listings that ended, with or without a sale. These items can be from fixed price and Shop inventory listings.
Sold items
The number of your sold items. Each item from a multi-quantity listing is counted separately. These items can be from listings in fixed price and Shop inventory formats.
Sold items %(Buy It Now format only)
The percentage of your sold items from Buy It Now listing. Note that items from Shop Inventory listings aren't included.
Average sale price per item
The average final price of your sold items.
Total buyers
The number of buyers you had. The same buyer (user ID) can be counted multiple times based on the number of separate purchases. For example, a buyer who purchased an item from you in the morning and then purchased an item from you in the afternoon is counted twice.
Unique buyers
The number of unique buyers you had. The same buyer (user ID) is counted only once, regardless of the number of separate purchases they made during the month. For example, a buyer who purchased an item from you in the morning and then purchased an item from you in the afternoon is counted just once.
Repeat buyers %
The percentage of buyers who bought more than one item from you.
Fees
Everyone needs to keep track of costs associated with running a business. The Fees section provides aggregated and detailed eBay fee and credit information for all transactions associated with your eBay sales.
eBay fees
The amount in eBay fees you were charged. This section also shows the amounts for each of the following fees:
Listing upgrade and feature fees (such as Reserve Price, Bold, Highlight and Featured Plus)
Subscription fees (Selling Manager, eBay Shop, and so on)
Any other fees charged to your account
eBay credits
The amount in eBay credits you received. This section also shows the amounts for each of the following credits:
Unpaid item final value fee credits reported
Any other credits posted to your account
Note: For detailed information about your account activity and invoice, see your Account Status page in My eBay.
Net eBay fees
The amount in eBay fees you were charged, minus any eBay credits you received.
Net eBay fees as % of sales
Your net eBay fees viewed as a percentage of your total sales. For example, if your total sales amount was Rs. 10,000, and your net eBay fees amount was Rs. 500, your net eBay fees as % of total sales would be 5%.
Net PaisaPay fees
The amount in PaisaPay fees you were charged for eBay-specific transactions, minus any PaisaPay credits for eBay-specific transactions you received. This section also shows each of the following amounts:
This amount may be different from your PaisaPay account statement if you had transactions where the eBay item number wasn't shown in your PaisaPay transaction summary, or if you received payments or gave credits for non-eBay transactions.
Unpaid items
Here you can check how many unpaid item reminders you sent, the number of final value fee credits requested, and the percentage of your sold items that were unpaid.
Sales by category
This page shows your sales performance for the eBay categories you listed items in during the time period. Please note that:
The categories are presented in descending order of sales. The top 20 categories you sold in are shown in the online report. You can see sales data for all the categories you listed in by downloading your report to a text file. Just click the Download link on the page.
Each set of results currently covers the most detailed category level available, and doesn't include item-specific reporting.
Some category names have been abbreviated to fit in the report. You can see the full category name by moving your mouse over it. If you download this page to a text file, the full category names will appear in the file. To display the full category names each time you view your report, click the Report Preferences link in the left-hand navigation of any report.
A listing isn't included in a category's results if you chose it as a second category for that listing.
eBay Shop sellers, please note that these are eBay categories, not your Shop categories.
Sales
The amount of money you made from sales by category. This amount is based on final sale prices and doesn't include shipping, handling, or insurance costs that you may have charged buyers.
Month-to-month sales growth
The percentage of sales increase or decrease by category compared to the previous month.
Ended listings
The number of your listings that ended, with or without a sale.
Ended items
The number of items from your listings that ended, with or without a sale. These items can be from Buy It Now listings.
Sold items
The number of your items that were sold. Each item sold from a multi-quantity listing is counted separately.
Sold items %(Buy It Now formats)
The percentage of your sold items from auction-style and Buy It Now sales.
Average sale price per item
The average final price of your items that were sold in that category.
Total
buyers
The number of buyers you had. The same buyer (user ID) can be counted multiple times. For example, a buyer who purchased an item from you in the morning and then purchased an item from you in the afternoon is counted twice.
Unique buyers
The number of unique buyers you had. The same buyer (User ID) is counted only once, regardless of the number of separate purchases they made during the month. For example, a buyer who purchased an item from you in the morning and then purchased three items from you in the afternoon is counted just once. This metric appears when you click either the "Total" or "All Formats" link near the top of the report page.
Repeat buyers %
The percentage of buyers who bought more than one item from you. This metric appears when you click either the "Total" or "All Formats" link near the top of the report page.
Average bids per item (auction-style format only)
The average number of bids that items in your auction-style listings received. This metric appears when you click either the "Online Auction" or "All Formats" link near the top of the report page.
Sales by Format
This section shows your sales performance for each selling format (Buy It Now) that you used.
Note: Auction-style listings that ended early with a Buy It Now purchase are included in the Online Auction results.
% sales by
format
The percentage of your overall sales that came from sales in each selling format.
Sales
The amount of money you made from sales. This amount is based on the final sale prices and doesn't include shipping, handling, or insurance costs that you may have charged buyers.
Ended listings
The number of your listings that ended, with or without a sale.
Ended items
The number of your items from listings that ended, with or without a sale.
Sold items
The number of your items that were sold. Each item sold from a multi-quantity listing is counted separately.
Sold items %(auction-style and Buy It Now formats only)
The percentage of your sold items. Each item sold from a multiple-item listing is counted separately.
Average sale price per item
The average final price of your sold items that were sold. Each item sold from a multi-quantity listing is counted separately.
Average bids per item (auction-style format only)
The average number of bids that items in your auction-style listings received.
Total buyers
The number of buyers you had. The same buyer (user ID) can be counted multiple times based on the number of separate purchases. For example, a buyer who purchased a Buy It Now item from you in the morning and then purchased a Buy It Now item from you in the afternoon is counted twice.
Unique buyers
The number of unique buyers you had. The same buyer (user ID) is counted only once, regardless of the number of separate purchases they made during the month. For example, a buyer who purchased a Buy It Now item from you in the morning and then purchased a Buy It Now item from you in the afternoon is counted just once.
Sales by ending day
This section shows the performance of your listings based on the day of the week they ended, for each selling format that you used. Use it to find out if there are particular days when buyer demand is higher. Keep in mind that these results may be largely influenced by when you list items as well as the types of items you sell.
Sales
The amount of money you made from sales. This amount is based on the final sale prices and doesn't include shipping or handling costs that you may have charged buyers.
Ended listings
The number of your listings that ended, with or without a sale.
Successful listings %
The percentage of your ended listings that had a sale. For example, suppose you had 10 listings that ended on Mondays during the month of August. If 7 of these had a sale, then your successful listings % would be 70%. multi-quantity listings are counted as successful if there was at least one item sold.
Ended items
The number of your items from listings that ended, with or without a sale.
Sold items
The number of your items that were sold. Each item sold from a multi-quantity listing is counted separately.
Sold
items % (auction-style and Buy It Now formats only)
The percentage of your items that were sold. Each item sold from a multiple-item listing is counted separately.
Average sale price per item
The average final price of your sold items. Each item sold from a multi-quantity listing is counted separately.
Average bids per item (auction-style format only)
The average number of bids that items in your auction-style listings received.
Other notes
:
If an ending day doesn't appear in the report, it means you had no auction-style listings that ended on that day.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by ending time
This section shows your listing performance based on the time of day the listings ended. This information is organised into 2-hour time slots. Use it to find out if there are particular times of day when buyer demand is higher. Keep in mind that these results may be largely influenced by when you list items as well as the types of items you sell.
Sales
The amount of money you made from sales. This amount is based on the final sale price and doesn't include shipping or handling costs that you may have charged buyers.
Ended
listings
The number of your listings that ended, with or without a sale.
Successful listings (%)
The percentage of your ended listings that had a sale. Forexample, suppose you had 20 listings that ended between 10:01 a.m. and 12:00 noon during the month of September. If 10 of these ended with a winning buyer, then your successful listings percentage for that time slot would be 50%. This percentage is the same regardless of the number of ended listings that you had on other ending time slots. multi-quantity listings are counted as successful if there was at least one item sold.
Ended items
The number of your items from listings that ended, with or without a sale.
Sold items
The number of your items that were sold. Each item sold from a multi-quantity listing is counted separately.
Sold items % (auction-style and Buy It Now formats only)
The percentage of your items that were sold. Each item sold from a multiple-item listing is counted separately.
Average sale price per item
The average final price of your sold items. Each item sold from a multi-quantity listing is counted separately.
Average bids per item (auction-style format only)
The average number of bids that items in your auction-style listings received.
Notes:
If a time slot doesn't appear in the report, it means you had no auction-style listings that ended during those 2 hours.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by Duration
This section shows the performance of your auction-style listings based on the duration you chose when you created them (1, 3, 5, 7, or 10 days). By understanding which listing duration yields the best results, you can better optimise your business for the eBay marketplace. Try testing different durations to see what works best for you. Keep in mind that these results may change if you change the mix of products you sell.
Sales
The amount of money you made from sales of your items. This amount is based on the final sale prices of the items when they ended and doesn't include shipping or handling costs that you may have charged buyers.
Ended
listings
The number of your listings that ended, with or without a sale.
Successful listings %
The percentage of your ended listings that had a sale. For example, suppose you had 10 listings that were 7-day auctions during the month of September. If 6 of these had a sale, then your successful listings % for 7-day auctions would be 60%. This percentage would be the same regardless of the number of ended listings that you had ending on 1, 3, 5 or 10-day auctions. multi-quantity listings are counted as successful if there was at least one winning buyer.
Ended items
The number of your items from listings that ended, with or without a sale.
Sold items
The number of your items that were sold. Each item sold from a multi-quantity listing is counted separately.
Sold items %
The percentage of your items that were sold. Each item sold from a multiple-item listing is counted separately.
Average sale price per item
The average final price of your items that had a sale. Each item sold from a multi-quantity listing is counted separately.
Average bids per item
The average number of bids that items in your listings received. Each item in a multiple-item listing is counted separately.
Other notes:
If a duration doesn't appear in the report, it means you didn't choose that duration for any of your listings.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by category - all sellers
This section shows sales performance averaged across all sellers in the categories and formats you sold in. Using your own sales by category results, you can see how your sales performed relative to other sellers who listed in the same categories.
Sold items %
The percentage of sold items. Each item from a multi-quantity listing is counted separately.
Average sale price per item
The average final price of items that had a winning buyer. Each item sold from a multi-quantity listing is counted separately.
Average bids per item (auction-style format only)
The average number of bids received for each item in an auction-style listing.
Notes:
This data is provided to eBay Featured and Premium Shop subscribers only.
Auction-style listings that ended early with a Buy It Now purchase are included in average bids per item.
Due to policy and legal restrictions, "Sales by Category - All Sellers" data is provided only for 1) categories that are at least four levels deep in eBay's category structure (for example, Sports And Fitness> Sports Accessories> Cricket> Bats), and 2) Cars and Bikes Parts & Accessories categories.
Cart
Cart
Must use Buy It Now and PayPal.
