Below are descriptions of the metrics in Sales Reports and some tips on how you can use them to understand your business. If you're a Sales Reports Plus subscriber, see Sales Reports Plus definitions.

Sales

Use the data in this section to understand how your sales have changed over time. For example, you can use the charts to find out how your percentage of successful listings and average sale price have changed over the past 2 months. Please note that your sales activity from Real Estate and Live Auctions is not included in the reports.

Sales
The total amount of money you made from sales of your items. This amount is based on the final sale prices of the items when they ended and does not include shipping or handling, or costs that you may have charged buyers.

Month-to-month sales growth
The percentage increase or decrease in your total sales compared to the previous month.

Ended listings
The number of your listings that ended, with or without a sale.

Successful listings
The number of your ended listings that had a sale. Multi-quantity listings are counted as successful if there was at least one item sold.

Successful listings %
The percentage of your ended listings that had a sale. Multi-quantity listings are counted as successful if there was at least one item sold.

Average sale price per listing
The average final price of your listings that had a sale.

Fees

The Fees section provides net eBay fee information for all transactions associated with your eBay sales.

Net eBay fees
The amount in eBay fees you were charged, minus any eBay credits you received. It can include the following fees and credits:
Fees

• Insertion fees

• Listing upgrade and feature fees (Reserve Price, Bold, Highlight, Featured Plus, etc.)

• Final value fees

• Subscription fees (eBay Shop, etc.)

• Any other fees charged to your account

Credits

• Unpaid item final value fee credits reported

• Shop referral credits

• Any other credits posted to your account

Note: For detailed information about your account activity and invoice, check your Account status page in My eBay.