How do I bring buyers to my eBay Shop?

Use these methods to drive buyer traffic to your Shop and generate sales of your Shop Inventory items:

Promote your Shop on eBay

• Make the most of your Auction-Style and Fixed Price (Buy It Now) listings.
  List some of your items in these selling formats, which appear in regular eBay searches and categories. In your item descriptions, include links to pages in your Shop - the home page, custom categories, Shop Inventory items, etc. For more advanced sellers, incorporate your Shops' branding (colours, logo, theme, etc.) as well.

• Control your cross-promotions.
  Control which of your other items are promoted when buyers view, bid on, or win your items. Set up your cross-promotions so that your Shop Inventory items gain maximum exposure.

• Use your About Me page.
  Create an About Me page and devote it to your Shop - describe your business, include links to your Shop, incorporate your Shops' visuals, etc. Once created, the "me" icon always appears next to your User ID for buyers to click on.

• Upgrade your subscription level.
  Upgrade your subscription level for more exposure on eBay Shops search pages as well as other parts of eBay.

Promote your Shop outside of eBay

• Promote your Shop in emails and printed materials.
  Always include your Shops' name, URL, and branding in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery and advertisements.

• Make your own promotional flyer with the Shops tools.
  

• Optimise your Shop for Internet search engines.
  Make the text in your Shop match the keywords that users would enter when they search for the types of items you're selling. Include these keywords in your Shop name, custom category names, and/or the content on your custom pages.

• Include your listings in product search engines.
  Arrange to have your Shop Inventory items appear on shopping comparison Web sites. Set up partnerships with these sites and export a feed of all your Shop listing so that your partners always have up-to-date information about your items.

You can also examine your Shop Traffic Reports to find out where your visitors are coming from and where they go in your Shop. This information can help you strategise about where you should focus your marketing efforts.