In this article

• Determining discounts

• Creating and managing sales

• Promoting your sales

• Markdown Manager rules

Sales are a great way to promote your auction-style and Buy It Now listings in your Shop. You can create sales that are seasonal, for specific holidays, for specific categories, or just to clear out inventory.  

Determining discounts

You can choose a price discount or a free shipping discount.

Buy It Now listings can be discounted by a percentage amount or by a specific monetary amount. For example, an item selling for Rs.100 can be discounted by 20% or, alternatively, by Rs.20. This means the item is on sale for Rs.80. (Note: All items must be discounted by a minimum of 5%.)

Price sales cannot be applied to auction-style listings. However, you can select a free shipping discount for any listing, including Buy It Now and auction-style listings.

Note: All items with price sales can be discounted by a minimum of 5% and can be discounted up to 75%. The sale price of your appears as a Buy It Now price wherever on the site your listings would typically appear. Price sales also show up for buyers with a special look (strikethrough pricing and the calculated discount) in the following areas:

• Listings

• Cross promotions in listings

• Shops Search Results

• Items I'm Watching section of My eBay

• Watched Item Reminder email

• Shops Promotion Boxes

• Seller Email Marketing
  

Buyers see that your listings have a free shipping sale in these areas:

• Listings

• Items I'm Watching section of My eBay

• Watched Item Reminder email

Creating and managing sales

You can create and view scheduled, active, and inactive sales within your Shop in Markdown Manager. Sale promotions can be scheduled for a later date or rescheduled once they're over.

Note: Sales can be scheduled for up to six months in advance and eBay will store sales information for up to 15 months after the end date.

To create sales in Markdown Manager:

To edit sales in Markdown Manager:

Promoting your sales

Promote your sale by sending a customised email to announce your discounted listings to your Shops newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.

In the Promote your sale section, your first mailing list is selected automatically.

Note:

If you don't want to send an email to promote your sale, you can clear the check box for the mailing list.

A one-time email is sent to the mailing lists on the same date and time as the scheduled sale.

The edit your email link lets you edit the subject and message fields of your emails.

You can edit your promotional emails as long as the sale hasn't started.

Note: Once the sale has begun, the Promote your sale section no longer appears in the Markdown Manager's Edit Sale page. If you don't have any mailing lists, the Promote your sale section doesn't appear in the Markdown Manager's Create Sale page.

Markdown Manager rules

• Revising the item price, shipping cost, or both for an item on the Revise My Item page removes the item from a sale

• Most sales are processed within an hour

• Items can be discounted 5% to 75%

• There are minimum and maximum durations for price sales. A Buy It Now price sale can be 1 to 30 days. The minimum duration between sales is 1 day

• Free shipping sales on auction-style listings have no end dates. Sales on auction-style listings are valid until the listing ends

• If a listing is already on sale, you won't be able to add a new sale. For example, if your listing is on a price sale, you won't be able to add a free shipping sale to that listing

• If you have listings in multiple currencies and choose to discount by an amount (not a percentage), that discount is in the currency of the listings and won't be converted. For example, a discount entered as "5" will be US$5 in the United States and Rs. 5 for India

• Sales can be scheduled for up to 6 months in advance and eBay keeps sale information for up to 15 months after the end date

• If you have bids on an auction-style listing you can't add or remove a free shipping sale

Limits to sales in Markdown Manager

Sales in Markdown Manager are limited in these ways:

• The number of listings allowed to be changed in one day will vary based on your Shop subscription level. Changes include scheduling, editing, or adding listings to a sale.

• A price or free shipping sale on a Buy It Now listing can be 1 to 30 days.

• Free shipping sales on auction-style listings are valid until the listing ends.

• A listing can be in only one active sale at a time, but a listing can exist in multiple scheduled and inactive sales. There must be at least 1 day between sales for a particular listing.