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Personalising Your Shop

Creating a professional-looking online shop is vital to your success. Your eBay Shop includes powerful, easy-to-use tools for creating and designing the appearance and content of your Shop. You can create a shopping environment that captures your company's personality and gives you instant credibility with buyers.

This page discusses how to:

Use Quick Shop Setup

After subscribing to a Shop, you’ll have the option to use the Quick Shop Setup feature to create the look and feel of your Shop in a few short steps. This feature provides design and marketing recommendations that are popular with other Shop sellers. With the click of a button, you can apply all of the recommended settings, or you can edit them to suit your needs. This feature is only available to you at the time you open your Shop.

To manage changes or further customise your Shop using additional features that are not included in the Quick Shop Setup, use the Manage My Shop hub in your My eBay page.

Note: If you do not want to use the Quick Shop Setup feature immediately after you subscribe to your Shop, you can use Quick Shop Tune Up instead.

To use Quick Shop Tune Up
  1. Click the My eBay button at the top of any eBay page.

  2. Sign in with your User ID and password.

  3. Click the "Manage My Shop" link under “My Subscriptions” on the left side of the page.

  4. Click the “Start Quick Shop Tune Up” link under Related Links at the bottom of the left navigation.

    Note: As new Shop design and marketing recommendations get added, you will be able to view them from the Quick Shop Tune Up feature.

  5. To see your options, click the "Quick Shop Tune Up" link on the left side of your Manage My Shop page.

Build your Shop's brand

As you build your brand, here are some general tips to keep in mind:

  • Make your Shop stand out from the competition.

  • Choose colours, logos, and graphics that complement what you sell and highlight your strengths.

  • Emphasise your Shop's brand in all customer contacts. For example, use your Shop colors and graphics in your eBay listings, ads, and emails.

Expand your brand with these Shops features:

  • Logo: A logo usually consists of the Shop name and a graphic that symbolises what you sell or the qualities of your business. Choose from a list of pre-designed logos, design your own, or choose not to have a logo. Make sure your logo looks professional—a poorly designed logo may hurt your Shop's image.

  • Listing Frame: You can automatically display a special version of your Shop's Header and Left Navigation at the top of all your item descriptions. The Listing Frame is a simple, effective way for you to help buyers discover the full range of items available in your Shop.

  • Shop Theme: The Shop Theme contains the colours, fonts, and graphics that appear on all the pages of your Shop. If you're not sure where to start, try one of the pre-designed themes, which already include professionally designed graphics and colour combinations. You can also design the Shop theme yourself, which gives you complete control over the individual elements of your theme.

  • eBay Header Style (Featured and Premium subscribers only): In your Shop, you can display either the standard eBay navigation bar or a smaller version that takes up less space. If you're just beginning to sell online, emphasising your association with eBay is a good way to establish credibility with buyers. More established sellers might want their brand to be more prominent on the page and should opt to use the smaller version of the header.

Display your products

Use these eBay Shop features to display your items prominently:

  • Shop Categories: Think of these as the shelves of your Shop. You can create up to 300 Shop Categories and subcategories. Each category can be up to three levels deep. For example, a category named Sporting Goods can have two additional subcategories: Sporting Goods > Golf > Golf Balls. Each category name can be up to 29 characters long. Be sure to use relevant, descriptive, specific and popular keywords in your Custom Category names to increase the chances of buyers finding your items. You can also choose to display all of your categories and subcategories in the left-navigation bar of your Shop, or you can display one or two category levels instead.

  • List View and Picture Gallery: Specify the default display style that suits your Shop.

    • List View - This style is useful for showing long lists of items. Each item takes up a small space so buyers can view more items.

    • Picture Gallery - This style devotes more space to each item than the List View through a larger picture. This works well for shorter lists of items where the picture is important.

  • Item sorting: You can select how to sort your items in categories and search results. This can have a subtle but important impact on the shopping experience. For example, you might choose "Newly Listed" as the sorting feature if you want to steer buyers to browse your latest listings.

  • Gallery pictures: Pictures sell. A buyer is more likely to view an item when you have a Gallery picture in your listing than if you don't.

  • Promotion boxes: Promotion Boxes can be used to grab buyer interest and encourage additional sales by highlighting featured items or Sales, encouraging buyers to sign up for email newsletters and more. They also provide an alternative way for buyers to browse in your Shop.

Get your message across

To help reinforce your Shop's brand, feature select items, or communicate policies, consider using the following features:

  • Additional header information: Add more text and pictures to your Shop header, which will appear on every page, to increase the visibility of newly-listed items or those on sale. This is also an excellent way to tell buyers about promotions, your Shop's specialties, the latest news about your business (for example, whether you're on vacation), and other aspects of your Shop.

  • Custom pages: A Custom Page can be used to create a unique home page, or special pages that detail your Shop policies, provide sizing guides, or more. For example, if your buyers are interested in how items from a particular category were manufactured or acquired, you can create a custom page that provides this background information.

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