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eBay India is home to a lot successful sellers and one such individual is Dharmesh Mayani, a Diamond Merchant from Surat & owner of Dharma Jewels. His alliance with eBay is barely a year old and he already enjoys the perks of a large consumer base and an equally positive user feedback.

Dharmesh's venture into Diamond Polishing & manufacturing can be traced back to his ancestral business Smita Diamonds which was founded in 1972. Dharma Jewels on the other hand was established in 1990 with a focus on Black Diamond manufacturing and retail. They also have 4 outsourced workshops for Jewellery manufacturing equipped with International machinery & latest technology. He recognizes his pricing patterns which offer value for money as his secret to success and consistent growth. He assures of having the best sourcing for rough diamonds and an efficient workforce that transforms rough diamonds into finished ones with minimal loss of diamond. This in return allows the company to price the diamonds economically.

His primary category of sales is Fine jewellery and from time to time he and his comrades do indulge in a spot of purchases off the electronic products inventories on eBay. His derives inspiration from fellow sellers like Bellojewelsglobal(1st Indian seller to have such high number of feedbacks on eBay). Dharmesh identifies the USP of his eBay Shop as it being the only store dealing in Black & Rough diamond Jewellery while housing more than 800 designs for customers to choose from, a definite attraction for all jewellery lovers.

Of eBay's marketplace features he says he loves the process of listing on eBay. He finds it both simple and appealing. When asked how user feedback has impacted his business he quoted, "eBay Feedbacks are the certification to a seller's credibility & services that he offers. The valuable feedbacks that we have received from our equally valuable buyers have helped us sell more as well as helped us improve our services."





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