July 25, 2006
New research released by eBay India, India’s leading online marketplace, shows that nearly 31% of eBay sellers or 12,800 Indian entrepreneurs including many businesses, make a primary or secondary source of income selling on eBay India. An independent survey was conducted in June 2006 by AC Nielsen with eBay sellers across USA, Canada & Asia-Pacific.
Indian entrepreneurs are rapidly embracing the internet in search of successful online business opportunities with around 38% of the current eBay India sellers quitting their jobs to sell on eBay! As many as 9% of eBay sellers see eBay as their primary source of income.
Highlights of the survey include:
- 75% of eBay India sellers sell as individuals, out of which 65% use eBay as their only online sales channel.
- Some key reasons eBay India sellers choose to sell online are:
- 54% believe eBay helps to reach more potential customers
- 40% find that eBay is easy to use
- 39% felt the flexibility to work according to their free time is a key reason to sell online
- 37% felt that the possibility to run businesses from home
- 72% eBay India business sellers however, choose to sell on eBay to increase their personal income, 55% to do something they are passionate about and 51% to be independent.
Gautam Thakar, Country Manager, eBay India Marketplace says, "India is a nation of entrepreneurs and they are embracing the internet & eBay to find cost-effective and simple solutions for creating an online business and accessing more customers. eBay provided them with a global marketplace and access to 203 million potential buyers. The zero upfront investment required to start an eBay business attracts the entrepreneur in every Indian and has helped thousands of Indians join the 1.3 million eBay sellers who make their livelihood on eBay."
The net savvy Indians are turning from bricks and mortar to smart clicks and are taking advantage of:
- Low start up costs - all a business needs is a computer, an internet connection and a digital camera to get started
- Low-cost marketing - eBay sellers can reach millions of potential customers with little or no marketing costs - eBay brings the buyers on the business' behalf
- High velocity of trade across categories
Learn more about how to start an online business by logging onto https://www.ebay.in/sellercentral
About eBay India
eBay India (www.ebay.in), India's leading online marketplace, is India's biggest online trading community where anyone can sell or buy almost anything. eBay India is a trading platform offering auctions, quick buy and classifieds modes of person-to-person trading. There are a wide range of products listed on eBay India in an array of categories including Art & Antiques, Apparel, Bollywood, Books & Magazines, Cars & Bikes, Computers, Home and Personal Loans, Electronics, Cameras & Optics, Movies, Music, Health & Beauty, Gifts, Home, Jewellery, Mobile Phones, Real Estate, Toys & Baby Products, Travel etc. eBay India is a 100% subsidiary of eBay.com, The World's Online Marketplace.
About eBay.com
Founded in September 1995, eBay (Nasdaq: EBAY) is The World's Online Marketplace® for the sale of goods and services by a diverse community of individuals and small businesses. Today, the eBay community includes more than a hundred million registered members from around the world. People spend more time on eBay than any other online site, making it the most popular shopping destination on the Internet.
People from all over the world buy and sell on eBay. Currently, eBay has local sites that serve Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Malaysia, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States. In addition, eBay has a presence in Latin America through its investment MercadoLibre.com.
