Mumbai, May 31, 2011
Mumbai, May 31, 2011: The upcoming season 4 of Khatron ke Khiladi will offer enthusiasts much more than just adrenaline gush. eBay India (eBay India), India’s leading eCommerce marketplace & Colors, announces the charity auction of the autographed jacket as well as a skull finger ring sported by host Akshay Kumar in the Khatron Ke Khiladi Torchaar. The proceeds from this charity auction will benefit Concern India Foundation, The charity auction will start on Tuesday, May 31 and will end on Thursday, June 9, 2011. The auctions will start at Rs. 1001/-.
Ms. Deepa Thomas, Senior Manager - Pop Culture, eBay India says, “Bollywood fans are in for a rare treat with the Akshay Kumar KKK4 Memorabilia charity auction on eBay India. Akshay is a firm favourite with eBayers with a Breakfast experience with him garnering over Rs. 6 lacs for the Research Society in 2010. Log onto www.ebay.in/kkk4 to bid on the auction and support the Concern India Foundation.”
Ms Kavita Shah, CEO, Concern India Foundation, says, “Concern India Foundation believes that the disadvantaged need an opportunity, not charity, to be self reliant and lead a life of dignity. The proceeds from the auction will help us in our support towards education, health and community development. We are happy that Colors and eBay India have chosen to partner with us.”
Log on to www.ebay.in/kkk4 to bid on the Khatron Ke Khiladi – Torchaar celebrity memorabilia.

About Concern India Foundation
Started in 1991, Concern India Foundation is a non-profit, public charitable trust. Our objective is to work towards making the disadvantaged self-reliant and thereby enable them to lead a life of dignity. We strongly believe that the disadvantaged need opportunities, not charity. Concern India Foundation supports development oriented organizations working with the most vulnerable people of our society in the areas of education, health and community development. Through financial and non financial support, Concern India Foundation helps bring about a positive change in the lives of destitute children, youth, the differently abled people, women and the aged. Concern India Foundation today supports over 175 programmes through its offices in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata and Pune.
About eBay India’s Charity Fundraising programme
eBay India Charity Fundraising programme is a special section dedicated to NGOs & Socially Responsible Corporates and enables recognized charities to create awareness, raise funds and also list products for sale to millions of global and Indian users. In India, eBay has raised funds for NGOs through celebrity and high profile listings as well as direct donations. Log on to www.ebay.in/charity to know more.
About eBay India
eBay India (www.eBay.in ), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Technology, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.
For further information, please contact:
Perfect Relations
Takshila Chheda l tchheda@perfectrelations.com l 99200 95 751
Vidisha Narayan l vnarayan@perfectrelations.com l 97698 62 665
For further information, please contact:
Deepa Thomas / Mayuri Pal
eBay India
Tel: + 91-22-66690000
Email: dthomas@ebay.com / mapal@ebay.com
www.eBay.in/mediacentre